“I found Stopwatch Marketing brilliantly practical. AnnaMaria and John show us how to find and understand that elusive consumer and how to create a marketplace-winning customer proposition. All marketers and business execs looking for an insightful, straight-forward approach to driving their businesses need to read this book.”

—John Haugh, President, Mars Retail Group

The authors' firm, MCAworks is a strategic marketing consulting company passionately dedicated to helping their clients accelerate and sustain business growth.