11 areas small business marketers should focus on in 2022

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The success of any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be difficult to limit a campaign to just one focal point. However, if you fail to create a targeted strategy, your marketing efforts will likely be less than successful.

To this end, 11 professionals from the Young Entrepreneur Council (YEC) answered the following question:

“Where should small business marketers focus most of their efforts this year, and why? »

Here’s what they think should be on small business marketers’ to-do list in 2022.



1. Build a community with customers

“One area where small business marketers should focus most of their efforts this year is building community. When you build community with your customers, their lifetime value is longer and they will be more likely to refer contacts to purchase your product or service. ~ Alfredo Atanacio, Uassist.ME

2. Telling stories in marketing communications

“Small business marketers need to introduce and focus on storytelling in their marketing communications. People don’t connect with businesses that just want to create sales. They appreciate businesses that have a meaningful story to share with their audience. I suggest reading books that teach you about storytelling in marketing. Apply them and you will notice a difference in the way people interact with you. ~ Syed Balkhi, WPBeginner

3. Leverage the metaverse for promotions

“Small business marketers should consider focusing on the metaverse and how it can be leveraged for promotional purposes. It’s a new area and full of opportunities. ~ Jordan Edelson, Aperitif Mobile LLC

4. Share their story on social media

“Your small business doesn’t have to crawl to success. It can just explode with a single social media post. Most small business owners have found their way to success through social media platforms like Instagram and TikTok which provide an option to share your story. As subtle as it may seem, sharing your company’s story will increase your market size and awareness and build excitement. ~ Candice Georgiadis, Digital Day

5. Building automation for redundant tasks

“Focus on automating buildings so you don’t get stuck in the weeds or miss opportunities. Some redundant tasks are important but can be done at scale. For example, you can schedule automated text messages to nurture crucial relationships with your customers. Then you can automatically add these relationships into custom advertising audiences on Facebook and Instagram to provide premium visibility. ~ Brian Citrin, Chiropractic Advertising

6. Appointment of a team for digital marketing

Digital marketing has to be a high priority and you can’t outsource it to contractors. Work with an established company or develop an internal team; one person cannot complete an entire marketing campaign. They need support and resources. Having a team working on digital marketing will support your efforts throughout the year. ~ Duran Inci, Optimum7

7. Create Shareable Video Content

“Creating shareable video content will be critical for small businesses looking to grow in 2022. Between platforms like Instagram and TikTok and user experience on websites, compelling video content is a must. The more creative, the better. » ~ Leila Lewis, Be inspired RP

8. Build the “know, like and trust” factor

“Small businesses need to connect with their customers on a personal level. Consumers want to know who they are doing business with. This year, the focus should be on building the “know, like and trust” factor for business owners. Let your audience into your business. Be transparent in your practices and let consumers know how they fit into the bigger picture. ~ Jared Weitz, United Capital Source Inc.

9. Consider Voice Search Optimization

“Marketers need to start thinking about voice search optimization. More and more people are using voice search to browse and buy products online. If your site isn’t ranking for specific long-tail voice search keywords, you could be missing out on a lot of organic traffic and countless sales opportunities. ~ John Brackett, Smash Ballon LLC

10. Help customers solve problems

“Small businesses that want to attract more customers with less effort over time need to focus on inbound marketing. Here, you’re not pushing a lot to sell or promote yourself. Instead, the focus is put on helping customers solve their problems, like providing free tutorials on YouTube, for example. You’ll build an audience and build trust that way, and people will buy from you down the line.” ~ Blair Williams, MemberPress

11. Humanize their brand for followers

“Focus on humanizing your brand. Go live on your social networks and have one-on-one interactions with your users. Introduce your team to your followers and give them a glimpse of your desktop. Let your audience know that there are real people behind the brand name working hard to make their lives easier. This will help you connect better with your audience and achieve your goals faster. ~ Josh Kohlbach, Wholesale Continued

Image: Depositphotos


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