15th NASMEI 2021 International Marketing Conference Concludes at Great Lakes Management Institute in Chennai | AFN News


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15th NASMEI International Marketing Conference 2021 concludes at the Chennai Great Lakes Management Institute

Posted on December 23, 2021

~ The two-day conference organized by the Great Lakes Management Institute and the North American Society for Marketing Education in India (NASMEI) focused on ‘consumer behavior’ in the age of marketing Internet booming ~

Hyderabad: The Great Lakes Management Institute, Chennai hosted its 15th NASMEI International Marketing Conference in collaboration with the North American Society for Marketing Education in India (NASMEI). A 2-day doctoral workshop served as a prelude to the 2-day conference, providing an excellent opportunity for doctoral students and young professors to interact and learn from some of the best researchers in the world.

The first annual conference held at the Great Lakes Management Institute was organized by the Kotler-Srinivasan Marketing Research Center. The session was opened by Dr Suresh Ramanathan, Dean of the Great Lakes Management Institute. This is the fifth year that GLIM has offered grants to participants

The opening speech was delivered by Dr Arvind Rangaswamy, Emeritus Professor of Marketing at Penn State University, United States. Speaking on the occasion, he said: “I am pleased to witness the successful organization of the 15th NASMEI International Marketing 2021 conference at the Great Lakes Institute of Management. I believe that one would not be able to transform his research if he did not explore and understand the concept of the digital transformation of marketing. He also shared specific research ideas through his presentation titled “The Digital Marketing Transformation: Is Your Research Keeping Up With Time? To help participants and students better formulate research questions and enable them to publish their work in premium marketing journals. During the presentation, Dr Rangaswamy also suggested some emerging research areas in digital marketing and highlighted the possibilities of aligning research with digital marketing transformation.

The two-day conference featured papers by students and researchers from across the country (India). A wide variety of topics ranging from ‘power shifts between couples in decision making within the household’ to ‘the artificially intelligent virtual agent’ and ‘customer brand and factors influencing the adoption of sustainable products’ were covered. The latest digital marketing challenges and trends in the market were also discussed. This was led by pioneers in marketing strategy and consumer behavior, Prof. Hari Sridhar (Journal of Marketing, Texas), Prof. Naveen Donthu (Journal of Business Research), and Prof. Justin Paul (International Journal of Consumer Studies). ) as well as many other key researchers.

“The time has come for India to take its rightful place on the global research map. With the continued partnership of NASMEI and the Great Lakes Institute of Management, we see a huge opportunity to bring Indian marketing research into the kind of orbit it needs to be in on a global level. We are certain that the academics who joined us at this 15th edition of the NASMEI Great Lakes International Conference, in India and abroad, have learned from each other and we look forward to witnessing the collaborative research that is emerging. partnerships forged during this conference. added Dr Suresh Ramanathan, Dean of the Great Lakes Management Institute.

The conference ended with the announcement of the recipients of the 2021 NASMEI Prize Research Fellowships. The winners are:

Bala and Vasantha Balachandran Research Grant – 100,000 / – each
Paper title Name of the author Second author Third author Affiliation
Tight and not eco-friendly? Mentalities shaped by cultural narrowness reduce sustainable consumption Tanvi Gupta Reetika Gupta Malobi Mukherjee Indian Institute of Management, Udaipur; ESSEC Business School, Singapore; James Cook University, Singapore
Cracking the Coupon Code: How Do Coupon Codes Affect Consumer Behavior? Sanjeev Tripathi Alisha dhal Sudipta Mandal Indian Institute of Management, Indore
All for a Good Cause: A Study of the Placement of Cause-Related Online Marketing Ads in the Consumer Decision Path Arpita Pandey Indian Institute of Management, Bangalore
Raj Sethuraman NASMEI Fellowship – 75,000 / – each
Paper title Name of the author Second author Third author Affiliation
Impression for Expression: Artificially intelligent virtual agent and client-brand intimacy Priya Premi Indian Institute of Management Kozhikode
Look in my eyes… You will eat as I say: Can anthropomorphized foods activate the pursuit of unconscious health goals? Ria mishra Ritu Mehta Indian Institute of Management Calcutta
How the vague date versus the precise date in a pre-launch ad affects time judgments and product reviews Sukriti Sekhri Arvind sahay Indian Institute of Management Ahmedabad


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