- Smart teenager Annabelle King helped her family lollipop business go underwater
- After the business lost a lot of customers due to the COVID-19 lockdown, the girl started what the store is doing online
- The idea was so successful that it allowed the store to generate more income and hire workers.
19-year-old Annabelle King has harnessed the power of social media to help revive her parents’ store which is on the verge of closing.
Daily Mail reports that before the pandemic the store named Sticky still attracted many customers as tourists were often amazed at how lollipops are made with hands from scratch, Daily mail reports.
Like other tourism-dependent businesses, the store’s revenue fell dramatically after the lockdown in Australia.
In order to help her 50-year-old father, David, Annabelle started using platforms like TikTok, YouTube, and Instagram to broadcast how lollipops are made.
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Their videos quickly gained popularity online, and acclaimed American rapper Snoop Dog shared them. What was a last desperate attempt to help the business quickly turned the business into a very profitable business.
The TikTok account opened for Sticky gained over a million subscribers in its first month. The company is expected to generate more than a million dollars.
“I spend between two and five hours a day transforming what I film in the store into something interesting. “
His father said that what is seen as an act of genius now was born out of desperation back then. Instead of laying off staff because of the pandemic, the company is now hiring more.
Thanks to the power of social media, customers excluded by the border closure are reconnected to the store.
The son promoted his mother’s business on social media
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During this time, Legit.ng reported earlier that a young Nigerian, Hassan, had used his influence on social media to promote his mother’s business and that the reception had been great.
In an article published on Wednesday, June 2, the young man shared a video of his mother’s store as he said she sold groceries like cookies and chocolates at the wholesale level.
Hassan revealed that the woman’s business was in the Agege area of Lagos state as he asked his supporters to sponsor his family’s business. In the short clip, the man briefly filmed his mother before panning the camera to showcase the wares they displayed.