2021 Total Economic Impact Study Shows 670% Return on Investment for Drift Customers


BOSTON, September 21, 2021 / PRNewswire / – Derivative®, the leader of Conversational commerce for B2B, announced the results of the 2021 Total Economic Impact ™ (TEI) study showing that Drift client companies achieved a return on investment (ROI) of 670 percent. The study, commissioned by Drift and conducted by Forrester Consulting, examines the potential financial impact generated by customers implementing Drift’s revenue acceleration platform.

Prior to using Drift, the study found that traditional methods of qualifying leads resulted in slow and inefficient sales processes. This means missed opportunities for businesses to turn prospects into buyers and accelerate their revenue.

In contrast, after investing in Drift, business sales and marketing teams could qualify and respond to leads in real time. This has improved the quantity and quality of leads, while dramatically reducing response times to customer inquiries. Customers have made significant improvements in the pipeline without the need for additional spending to increase the size of sales teams.

Drift’s Revenue Acceleration Platform provides a one-stop solution for B2B marketing teams, aligning chat, email, video and voice efforts between sales and marketing. Buyers can interact with businesses 24 hours a day, 7 days a week, on their terms, and businesses are entitled to respond in kind. According to the TEI study, Drift customers can achieve:

  • Up to 50% increase in salesperson efficiency, because chatbots only send salespeople the most qualified buyers
  • Up to 100% increase in conversations and pipeline conversion rates
  • Up to 17.5% improvement in annual recurring revenue (ARR) in targeted accounts due to increased cross-selling and upselling

When it comes to qualitative benefits, Drift customers see improved customer experience, brand equity and sales rep satisfaction. Customers interviewed for the study stated that “[Drift] does not change our process. It recognizes gaps in the process and then strives to fill them, just as any human would “and”[during the pandemic], people were flocking to the web looking for answers. Drift was actually the answer to bridge the gap between us and the prospect, or future customers. “

“We made the bet that the borders between B2C and B2B purchases would blur, now accelerated by the pandemic and the massive shift to remote working,” said David Cancel, co-founder and CEO of Drift. “Potential customers are online around the clock and have all the power in the buying process, creating a new urgency to meet them where they are. Our customers know the importance of having the right conversations at the right time. , and saw how doing it right translates to more revenue. This study is a celebration of our customers’ success and shows Drift’s ability to transform the way businesses buy from businesses. ”

The full TEI study is available here. For more information on drift, please visit www.drift.com.

About the drift

Derivative® is the leader in conversational commerce for B2B, making commercial shopping frictionless, more enjoyable and more human. Drift combines conversational marketing and conversational sales into a single platform that integrates chat, email, video, and artificial intelligence (AI) to fuel the right conversations at the right time between buyers and sellers. Over 50,000 customers use Drift to deliver a unified customer experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building a fair and sustainable business to transform the way businesses buy from businesses. For more information visit www.drift.com and follow @drift.

CONTACT: [email protected]

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