Whether you own an accounting firm or work as a freelance accountant, providing your services is only half the battle – you also need to market them. The marketing process is much more complicated than it used to be, and this pace of change is accelerating, so keeping up with it can be a job in itself. To attract customers and grow your organization, startup accountants must use effective marketing strategies.
The following five tips for accountants are practical, powerful, and simple to implement at any point in a marketing campaign.
5 Marketing Strategies Accountants Should Know
- Create a marketing plan
- Improve your online presence
- Maintain existing customer relationships
- Start networking effectively
- Ask customers for reviews
Create a marketing plan
Although it may seem obvious, your marketing efforts will likely be wasted if you don’t have a marketing plan. Your marketing plan should align with your business goals.
For example, if you want to market to customers who need tax assistance or if you want to contact small businesses with less than 20 employees, include that in your plan. Also set short- and long-term goals to gauge your progress.
Setting aside time to evaluate your efforts and develop new skills is a great way to develop a marketing strategy. It is essential to recognize that no marketing campaign can succeed without proper tracking and monitoring. To attract new customers, you must be persistent and consistent.
Improve your online presence
One of the easiest and most cost-effective ways is to regularly post engaging content on your social media pages. Make sure you have at least up-to-date contact information and a link to your website, so people know where to find you.
However, to make your social media pages a more effective marketing tool, you can post updates and leadership content demonstrating your industry expertise. It attracts a niche audience and customers can post helpful recommendations that are publicly visible.
Maintain existing customer relationships
Not all marketing is about attracting new customers. It is crucial to maintain good relationships with your current customers and to become their only choice for accounting services. Each year, take the time to check in in a friendly rather than a business-focused manner to demonstrate to your customers that they are more than just number signs to you.
Word of mouth marketing is a tactic that allows you to get customers to talk positively about your business. You might experience greater brand recognition and new customer sign-ups through this tactic.
To start your word of mouth marketing strategy, you can do the following:
- Create loyalty programs to encourage discussion with customers
- Launch a referral program and offer customers rewards such as service discounts, free add-on service, etc.
- Gift cards to customers who write reviews for you (eg Google, social media, etc.)
Start networking effectively
There are several options to profitably get your business noticed at networking events such as conferences and seminars. However, tracking potential customers is more important than just collecting their business cards.
If the event is particularly relevant, accounting firms can organize workshops or showcase their expertise. These opportunities are intended to build awareness in your community and expand your reach rather than closing sales.
Building a targeted person-to-person network will always remain an essential marketing strategy for high-growth accounting businesses. You can use different online platforms to connect with many potential customers around the world.
Ask customers for reviews
Trust is a crucial part of the accountant-client bond, especially when it comes to discussing something as sensitive as finances. Getting positive feedback from past customers is a quick and free strategy to boost your profile. They can post a review on online platforms or write a testimonial that you can post on your website.
Consider any Action Area a great starting point – you don’t have to try to complete them all at once. A crucial part of your marketing plan is measuring your efforts. By doing so, you can change your accountant’s marketing strategy to replace ineffective ones with effective ones.
The secret to effective accounting marketing is to stick to the marketing plan and avoid taking on too much at once.
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