NEWARK, Del, Sep 05, 2022 (GLOBE NEWSWIRE) — According to Future Market Insights (IMF), global demand for application analytics is expected to grow at a CAGR of 19.1% between 2022 and 2032, totaling a valuation of ~$2,238.5 min end of 2022 and $12,901.5 min by 2032.
Factors such as growing demand for improved digital customer experience, rising implementation of digital transformation strategies, and increasing penetration of smartphones and mobile apps are driving the growth of the global app analytics market.
App analytics is a widely used concept in the mobile app industry, where app marketers gather useful information about user behavior and app performance, including number of installs and visitors, session length, retention and conversion rates, and other important metrics.
Mobile analytics is used by companies to analyze and improve the performance of their mobile apps and services, as well as to measure and understand how users interact with their apps. Businesses are very keen on evaluating their user profiles, sales funnels, crash rates, demographics, app open rates, user retention, or any other data relevant to their business, including including the movement of users, the time spent on the application or the most common data. paths to an in-app purchase.
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Because mobile analytics SDKs create a persistent, unique identifier for each device using tools, they do not rely on cookies to identify specific users. This will continue to drive the popularity of mobile app analytics in the market.
However, the shortage of skilled professionals and concerns over privacy and data protection in mobile applications are expected to hamper the expansion of the industry. Recent initiatives by major market players such as new product launches, alliances and acquisitions are expected to accelerate the market expansion.
Highlights: Application Analytics Market
- By Type, the Mobile Application Analytics segment is expected to grow at a robust CAGR of 4% until 2032.
- On the basis of applications, the marketing and advertising analytics segment is expected to grow at the highest CAGR of 3% between 2022 and 2032.
- By industry, the retail and e-commerce segment is expected to grow at a CAGR of 6% between 2022 and 2032.
- The North American application analytics market is expected to reach a valuation of $3,948.9 min by 2032.
- The US application analytics market is expected to grow at a CAGR of approximately 4% until 2032.
- In India, the application analytics market is expected to grow at a CAGR of 2% during the forecast period.
“Rising demand for mobile and online applications, growing use of smartphone advertisements and growing adoption of digital transformation techniques are expected to drive the growth of the application analytics market,” says the analyst from the IMF.
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Growing demand on the other side BFSI Sector to Drive Application Analytics Market Growth
The growing popularity of application analytics in various verticals such as BFSI, retail, travel and tourism, media and entertainment, etc. is primarily responsible for the growth of the application analytics market.
Business intelligence and data analytics technologies and solutions have consistently helped banks and financial institutions to play all the rules, stay competitive, and meet the digital expectations of today’s customers.
Financial organizations can make “smarter” decisions that are more profitable and efficient by using data analytics and business intelligence (BI) solutions. BFSI companies need to embed analytics into processes that trigger automated actions and more contextual, real-time decision making.
Who is winner?
Taplytics, Kochava, Adobe Systems Inc., IBM Corporation, Amazon.com, Inc., Google Inc., Yahoo Inc., Countly, Upland Software, Inc., Apptentive, Moengage, Mixpanel, Content Square SAS, TUNE Inc., Clever Tap, AppsFlyer, Amplitude, Appsee are some of the key players operating in the global app analytics market.
These leading vendors are constantly focusing on introducing new solutions to improve their customer base as well as increase their revenue share. They also collaborate with multiple industries to drive adoption of their application analytics solutions.
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Application Analytics Market by Category
- Mobile app analysis
- Web/desktop application analysis
- Marketing and advertising analyzes
- Revenue Analysis
- In-app performance analysis
- Retail and e-commerce
- Media and Entertainment
- travel and tourism
- IT & Telecom
- North America
- Latin America
- East Asia
- South Asia and the Pacific
- Middle East and Africa (MEA)
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1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply-side trends
1.4. Analysis and recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limits
3. Key Market Trends
3.1. Key trends impacting the market
3.2. Product Innovation / Development Trends
4. Price analysis
4.1. Price analysis, by solution
4.2. Comparative analysis of average prices
5. COVID-19 Impact Analysis
5.1. Impact of COVID-19 on Crypto Wallet Market Growth
5.2. Market Growth Before COVID-19 (2017-2019)
The table of contents continues..!
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