KUALA LUMPUR: The annual APPIES Malaysia Marketing Awards, which recognize the best marketing campaigns with outstanding success stories, as well as the people behind them, are officially due to take place this month.
The coveted festival and marketing conference would be held at the Eastin Hotel in Petaling Jaya on July 13-14.
Organized by Marketing Magazine Malaysia, APPIES Malaysia 2022 presents a rare opportunity for creative, media, digital and marketing agencies or brands to showcase their best campaigns to the industry.
This year’s winners will receive gold, silver or bronze trophies for 10 new categories and seven special Best of Best categories (red trophies) that require no submission.
The categories of the APPIES Malaysia 2022 festival are:
> The best of food and drink
> Best in Non-Food FMCG
> The best of parties and entertainment
> The best of digital and social
> The best of AdTech/MarTech
> Better consumer and business services
> The best of durable consumer goods
> Better customer experience
> The best of e-commerce
> The best of marketing innovation
> Special categories (no submission required)
What makes APPIES a sought-after award is the extensive selection process that takes place by bringing together over 30 top CMOs as judges from various industries, each of whom have made their mark in their industry. respective. The validation and recognition behind every gold, silver and bronze medal is undisputed.
APPIES, also called “TED of Marketing”, is similar to TED conferences, creating an opportunity for great presenters with exceptional work to show it to some of Malaysia’s most important industry leaders.
Eligible campaigns are presented in an interactive format including a four-minute creative summary, followed by a six-minute oral presentation highlighting important aspects of the campaigns, and an eight-minute question and answer session.
With an impressive number of entries submitted this year, presenters will dazzle judges and attendees at The APPIES Malaysia 2022 with over 80 unique marketing case studies that have disrupted traditional methods used in marketing campaigns.
Along with the opportunity to learn from these disruptive marketing campaigns, attendees will have the opportunity to meet and network with top marketers in the country as well as the Asia-Pacific region.
APPIES Malaysia President, Harmandar Singh, explaining why the festival remains one of the best events in the industry, said: “With 81 case studies in 10 categories, 150 presenters and 34 marketers, it acts as the biggest marketing event of the year in Malaysia.
Sponsors and partners of this event are Regional Directors ThinkTank, R3 Worldwide, Visual Retale, Netcore, The Association of Marketing and Advertising Singapore, Gigple, Zoomer Media and RUP Sdn Bhd. Details on seat reservation, more on prizes and judges are at https://appies.com.my/