Banco CNH Industrial and New Holland promote a personal and professional development project for young people in Brazil


Posted 13 minutes ago

Proposed by CNH Industrial

Students participating in a personal and professional development project supported by Banco CNH Industrial and New Holland.

In Curitiba, Brazil, two of the CNH Industrial brands, New Holland Agriculture and CNH Industrial Banksupport the participation of approximately 720 secondary school students in four schools in Cre-SER project.

Crê-SER is led by the Gente de Bem Association, who believe that young people should be educated for today’s world in ways that go beyond the classroom. Based in Brazil, they organize a number of projects, particularly focusing on public school children and adolescents in low-income areas.

The Crê-SER project aims to develop the socio-emotional skills of students and to develop their interest in professional qualification. A significant number of activities take place outside the classroom, allowing young people to live new experiences within cultural spaces, colleges and large companies present in Curitiba, including CNH Industrial.

General topics such as career guidance, entrepreneurship and self-knowledge are explored through a variety of methods, including group work, outdoor activities, drama, simulations, testimonials from guests and art. In October, 120 teenagers will be selected to participate in the full program, which lasts one school year. In addition, 4 other conferences will also be organized on important youth issues for 600 young people.

Since 2018, Banco CNH Industrial and New Holland Agriculture have been supporting the initiatives of the Gente de Bem association, which have a noticeable positive impact on educators, young people and their families.

“Supporting projects that promote the improvement of education in all cases is a priority for us at Banco CNH Industrial. We believe that quality education is capable of transforming the lives of young people and children in situations of vulnerability social and, by encouraging the Crê-SER project, we are helping to improve employability and foster entrepreneurial development,” emphasizes Jéssica Kosak, communications and marketing manager at Banco CNH Industrial.

These actions supported by the CNH Industrial brands are linked to the concept of sustainable leadership, which is based on three areas: cultural, social and environmental; and also focuses on the educational development of children and adolescents. The Sustainable Development Goals (SDGs), present in the United Nations 2030 Agenda, not only guide the company’s sustainability actions, but also its business strategy.

The social and economic integration of young people is an ongoing global challenge, existing long before the pandemic. According to data from the International Labor Organization (ILO), 1 in 6 young people aged 18 to 29 (17.4%) have stopped working since the start of the health crisis. With more barriers in the labor market, there is a protracted transition from school to work. It is therefore not surprising that the ILO report also highlights that 38% of young people feel deeply uncertain about future career prospects.

“We know that education has suffered since the pandemic. This is why we seek to support projects such as Crê-SER as they promote the plurality of skills and open doors to vocational training opportunities. The methodology used by Association Gente de Bem empowers students to understand their talents and seek their own path to develop skills for life and work,” said Erika Michalick, CNH Industrial’s sustainability manager for Latin America.

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About CNH Industrial
CNH Industrial is a world-class equipment and service company. Driven by its purpose to innovate, which focuses on innovation, sustainability and productivity, the company provides the strategic direction, R&D capabilities and investments that enable the success of its global and regional brands. Globally, Case IH and New Holland Agriculture provide 360° agricultural applications, from machines to implements, and the digital technologies that enhance them; and CASE and New Holland Construction Equipment offer a full line of construction products that make industry more productive. The Company’s regional brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technologies and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, application equipment manufacturer; Kongskilde, which provides tillage, seeding, haymaking and forage tools; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Throughout a history spanning more than two centuries, CNH Industrial has always been a pioneer in its industries and continues to innovate with passion and drive the efficiency and success of its customers. As a truly global company, CNH Industrial’s more than 37,000 employees are part of a diverse and inclusive workplace, focused on empowering customers to thrive and build a better world.

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