Black Boy sells “Our Brown Boy joy” dolls to promote a positive image and promote social justice.

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Demetrius Maurice Davis, Jr.

Demetrius Maurice Davis, Jr.
Photo: Cleveland.com

There is no age to promote change and positivity in the black community. You could be nine or 90 years old. This is exactly what a young black boy does in Twinsburg, Ohio.

According to Cleveland.com, Demetrius Maurice Davis, Jr., who is nine, and his mother, Luciana Gilmore, started the business Our brown boy joy, who makes dolls of young black boys, to pay tribute to those killed by police violence like Trayvon Martin and Tamir rice.

It is important to see positive images and representations of products that resemble and target you. Even at a young age, Demetrius realizes this.

Of Cleveland.com:

In the early spring of that year, Gilmore planned a weekend girls’ conference with a group of young girls she was mentoring. Although Lil D, a nickname given at birth, still supports his mother’s outreach initiatives, this time he had questions. Why are there only girls in the group? Why aren’t the boys involved?

“I was the only boy at these conferences,” Demetrius said. “My mom was doing those Zoom meetings with them as well, and I felt left out. “

Soon after, Demetrius became obsessed with his mother developing a project aimed at boys her age. After days and weeks of brainstorming, Gilmore began to pray for answers. One evening she came up with the concept of boy dolls, but not just any boy doll – a doll that looked like Demetrius, she said.

After much research, Gilmore discovered what she already knew.

“I started shopping for colored dolls and found there was nothing that looked like my son,” she said. “I knew then that we were on the right track and I started all the legal steps to start a business”.

“I started shopping for colored dolls and found there was nothing that looked like my son,” she said. “I knew then that we were on the right track and I started all the legal steps to start a business”.

She worked hard to keep the business a secret. The plan was to have everything in place for a gift for Lil D’s 8th birthday.

Lil D saw a market where there weren’t enough products that looked like him and he did something. Not only is this about promoting a positive image, but it is also a wise business decision.

The dolls are called “My friends” and most of the dolls made look like the CEO himself. They are also available in many shades of black and brown. The dolls are also dressed in hoodies and Timberland boots, in honor of Trayvon Martin, who wore a hoodie the night he died according to the story of Cleveland.com.


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