Blue Interactive Agency Receives Social Selling Award

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Fort Lauderdale, FL – Blue Interactive Agency has become a Kennected Social Selling verified company, enhancing its ability to leverage LinkedIn for social selling. Kennected is a SaaS company specializing in helping clients strengthen their LinkedIn marketing and sales efforts.

Blue Interactive Agency is a full-service digital marketing firm in Fort Lauderdale that has established itself as a powerful ally for businesses looking to navigate the complex world of online marketing. The company has over 15 years of Internet marketing experience and excels at helping businesses get the most out of SEO, PPC, SEM, email marketing, blogging and social media marketing campaigns.

Social media marketing has become a key focus for businesses and LinkedIn has established itself as an important place for businesses to build their online presence. The social platform first became popular as a place for job seekers to find new opportunities. It is increasingly a place where companies build trust and network with each other. It is an ideal place for growth and business opportunities.

Social selling is a marketing strategy that leverages social media to improve sales. It combines several key areas such as brand image enhancement, social listening, sharing relevant content and direct interaction with potential buyers to improve customer relationship and promote sales.

Social selling on LinkedIn is not new. The social media platform coined the phrase “Social Selling Index” (SSI) which measures the effectiveness of a company or brand’s social selling. With SSI, businesses can leverage observable interactions between business and customer to optimize their social media marketing efforts.

By partnering with Kennected, Blue is ensuring that it remains at the forefront of social media marketing as traditional forms of selling evolve and some even become obsolete.

The digital landscape is constantly changing and current marketing trends have moved towards building communities and optimizing sales based on near-limitless data. Social media has become an ideal place for a business to market itself to its target audience with the ability to manage the narrative between the business and the customer with the ultimate goal of improving sales.

Social selling on LinkedIn is especially successful for B2B because of the platform’s focus on connecting businesses and business-related queries. It also excels in “highly regarded” consumer purchases such as real estate, autos and financial services. Customers spend more time on these purchases to find out if a business is right for them. Social selling helps optimize this customer discovery process. This improves customer relations and therefore customer retention.

A LinkedIn study found that companies that master social selling create 45% more sales opportunities and are 51% more likely to hit their sales goals.

With the success of social selling on LinkedIn, the concept is becoming increasingly popular. Blue Interactive Agency has ensured its continued success in social selling by becoming Kennected verified.

Any business looking to optimize their LinkedIn marketing with social selling or start improving their sales with social selling can contact Blue Interactive today and partner with strategic online marketing experts.

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For more information about Blue Interactive Agency, contact the company here:

Blue interactive agency
608 SW 4th Ave, Fort Lauderdale, FL 33315
608 SW 4th Ave, Fort Lauderdale, FL 33315

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