Social networks and blogs are two powerful options for communicating with customers. Chances are, your business is already using one or both of these strategies. But stepping up your efforts can help you stand out. Read these tips from members of the online small business community on how to get the most out of your blogging and social media strategy.
Save time with these social media inbox tools
Managing all of your communications on social media platforms can be time consuming. Fortunately, there are inbox tools available to combine these messages and save you time. Check out a full list in this article on Adam Connell’s Blog Assistant.
Reuse audio and video content for social media
Audio and video content can be an effective way to reach customers. And social media is an effective way to share these messages. So how can you reuse content that was originally created for other platforms? Fay Lora explains in this Social Media Revolver post.
Using social media as a customer service tool
Social media isn’t just about delivering marketing messages. It is simply a way of communicating with customers. So you can easily answer questions and address other customer service concerns. Find out how in this article on Christian Zilles’ social networks.
Generate leads with social networks
Social media can also be an effective sales tool. Specifically, many businesses generate leads by connecting with their target audience on these platforms. Read how to achieve this goal in this BizEpic post from Ivan Widjaya.
Promote your blog for free on social media
Social media and blogging often go hand in hand, as they can each effectively promote the other. In this Mostly Blogging article, Janice Wald offers tips for promoting your blog on social media.
Whether you run a blog, a local business, or a social media empire, mentions on other blogs can help you market. But first you need to foster those relationships. Erik Emanuelli explores the concept here. And the members of BizSugar discussed the idea further.
Create and schedule Instagram posts with Canva
Instagram is one of the most powerful social platforms for business. But it can be difficult to deal with if you’re not constantly on a mobile device. Fortunately, there is a way to manage your content right from Canva, as Ileane Smith details here.
Stay up to date with social media predictions
Social networks are constantly evolving. So you need to stay on top of the changes if you want to get the most out of these platforms. Experts often share predictions based on observations and the current state of various platforms. Andrew Hutchinson of Social Media Today shares 26 predictions for 2022 in this article.
Start a blog this year
Some business owners think blogging is only effective if you’ve been doing it for a while. But it’s not too late to start with this tactic if you haven’t already. Read this Lion Blogger article by Atanu Das to learn more about why you should start a blog in 2021.
Consider These Social Media Alternatives
Social networks are a powerful business tool. But that’s not the only way to promote your brand. Elijah Shoesmith offers a few alternatives in this Inspire to Thrive article. And the members of BizSugar have shared their own thoughts here.
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