Belfast woman who started a new home business during the lockdown is helping promote body positivity.
Juliette El Fouly launched Le Contour, a contemporary candle company designed to empower women and inclusive celebrate the female form.
As Breast Cancer Awareness Month kicks off, Juliette launched her special âWarrior Sisterâ candles, which represent the bodies of women after having undergone a single and double mastectomy.
Juliette said: âI was on leave during the lockdown and had so much free time so I started a few hobbies and started painting and making candles. I really enjoyed that and one thing led to another and I thought there was a gap in the market for that to empower women.
âI started with molds that you can get online, but then decided I wanted to make my own shapes. I wanted to do hand gestures first, like the peace sign and things like that and we made a concrete prototype from the hand of my partner Mark but more inspired by creating a range for women. It got serious when I started designing through special software.
âWhen I started it I thought I would see how it went and see if there was any appetite – and there was! I really felt the Local Support initiative kick in during the lockdown. had six shelves and they all sold out within the first two months, it was crazy.
âThe idea is simple – women should feel beautiful the way they are. No matter what shape, size, or color you are, you are beautiful. I think about lockdown, more people were on their phones, and although social media can be great, can also be detrimental to your sanity.
Speaking to Belfast Live, the 28-year-old said 100% of the proceeds will go to Cancer Care during the month of October.
âWhen I created the single and double mastectomy candles, I wanted to donate 50% to charity but I think October is important.
âI thought this was the perfect time to support the charity I had chosen and to raise awareness of breath cancer awareness. I hope this will get us all to rally to the cause. C is something we never stop thinking about.
âPeople have really supported me and I can’t thank them enough. I was so shocked when I started to see the response and the growing support. Looking at my stats, people in Northern Ireland have me the most supported.
“I never thought I would get to this point and it is because of the incredible support that I can continue to do so.”