Business News | PFNDAI partners with IFBA to promote a healthy lifestyle


New Delhi [India], October 31 (ANI/NewsSee): The Protein Food and Nutrition Development Association of India (PFNDAI) and the Indian Food and Beverage Association (IFBA) have teamed up to promote healthy lifestyle among consumers. This association is a strategic move that will inspire people across the country to put health first and make conscious choices while facilitating credible information about the benefits of nutritional foods.

The Indian food industry is making concerted efforts to produce tasty, safe and nutritious food. Encouraging food fortification by regulatory agencies further contributes to the preparation of healthier food products. This is one of the major reasons why protein consumption has seen an increase in India due to its requirement for optimum functioning of the body. This consumer shift towards healthy choices is also leading to an increase in the marketing of nutraceutical and dietary supplements, which play a vital role in preventative health care.

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Dr. Shatadru Sengupta, President of PFNDAI, said, “We at PFNDAI help guide industries, institutions, government initiatives, etc. that design and apply food science as well as nutrition on aspects such as as the manufacture and delivery of products with the sole purpose of providing high-quality, healthy and safe food for consumers.IFBA works with a similar ideology to drive the growth of the food industry and beverages in the country. We are grateful for their support and sincerely hope that our collaborative efforts will go a long way in improving the health quotient of Indian consumers and improving the overall landscape of the industry.”

PFNDAI and IFBA aim to bring about change in the Indian food landscape by educating consumers on the importance of a healthy lifestyle. The idea is to share credible food regulation and food safety information to promote compliance and drive industry growth by building consumer confidence through shared responsibility. Additionally, the entities plan to support the market through proactive engagement with policy makers, institutions, academia and regulators, while creating a positive perception of the country’s food processing sector.

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Sharing his views and joy over the partnership, Deepak Jolly, President of IFBA said, “We are delighted to partner with the Protein Food and Nutrition Development Association of India (PFNDAI). We both share a common vision and work on the same path to protect, support and develop the Indian food and beverage industry in our own way.We are sure that our joint efforts will not only help consumers, but they will will also benefit the industry on a larger scale.

PFNDAI has previously worked with the Association of Food Scientists & Technologists (AFST) and the Indian Dietetic Association to seamlessly combine food science and nutrition to leverage insights from nutritionists and dietitians and not just manufacture healthy products, but also to educate consumers and consumers. other important stakeholders. In today’s digital world, the sharing of false and misleading information is very likely. In an effort to curb this practice and promote genuine information exchange, the PFNDAI and the IFBA have partnered to strengthen their collaborative efforts in this direction. Together, they intend to raise awareness of nutritious foods as well as the sustainable production of agricultural products.

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