Cardiff-based travel brand appoints diversity specialist to promote inclusion and equality


EW Group was appointed by the new travel and tourism platform to provide a comprehensive Equality, Diversity and Inclusion (EDI) strategy to its founding team, and in support of its production and recruitment in progress. is an innovative new digital community that connects operators in the tourism and culture sectors with travelers and visitors, with a focus on creating a social experience, where people can scroll, browse and book in one place.

EW Group is the leading full-service equality, diversity and inclusion consultancy that has provided training, analysis and consulting programs to more than 1,750 organizations in 75 countries.

With a team of over 60 diversity specialists, EW Group will work with to establish the characteristics of diversity against which the company can measure success. The work will include reviewing their team’s existing knowledge on equality, diversity and inclusion topics and subsequent training of staff members.

An inclusive language guide will also be created to establish content that the team can work from to plan their own production. The works are being delivered with a view to their full launch in February 2022.

Rachael Wilson, Managing Director of EW Group, said: “It is exciting to work alongside such an innovative and forward-thinking brand that demonstrates these values ​​not only in the services it offers, but in the environment and culture around which the company is built.

“We will deliver tailored training that will fill knowledge gaps and equip team members with the tools to play their own role in creating a welcoming, inclusive and positive environment for all who make it. part.

“Once the training session has been completed, we will work with their technical team to put processes in place to ensure that the content produced is as inclusive as possible, allowing us to establish a reporting process, set ambitious goals and a review mechanism. “

Alice Aubrey, Co-Founder of said: “From the very beginning, inclusiveness has been at the heart of everything we do. With 30 years of experience in the industry, was designed for any kind of experience, from the biggest attractions, theaters and events the UK has to offer, to the smallest of heritage sites and the nature trail. local free.

“We passionately believe that every person on this planet should also see themselves in all kinds of experiences. This is why we are incredibly proud to work alongside EW Group which has joined us in this mission.

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