ATLANTE, February 10, 2022 /PRNewswire/ — Chicken Salad Chick, the nation’s only fast-casual chicken salad restaurant concept, today announced that it will open 30 new restaurants in key target markets throughout 2021, driving an increase 17% of the number of units from one year to the next. Openings included market debuts with multiple locations in Indianapolis, West Virginia and South Florida. The fast-growing brand has also signed franchise agreements with new and existing franchisees to develop 32 new restaurants over the next few years in target states. These will be part of the plan to open more than 50 new restaurants in 2022. Along with this impressive growth, Chicken Salad Chick reports $255 million in system-wide sales, a 46% increase over 2020. In the second half of the year alone, the company exceeded the restaurant industry’s average monthly sales growth of more than 14 percentage points.
“The Chicken Salad Chick community – our dedicated fans and catering teams and support center staff – continue to show us year after year how much stronger we are together than any adversity we may face,” said declared Scott Deviney, CEO of Chicken Salad Chick. “There were challenges in 2021, but our brand overcame them by expanding our continued focus on the Chick experience. Whether through restaurant dining, takeout, drive-thru, catering or third-party delivery, we’ve brought our tasty, made-from-scratch favorites to new and existing guests. Our sales and development momentum sets us up for another solid year of enriching lives and serving customers. others.
Chicken Salad Chick started 2021 strong with impressive sales growth across all of its guest access channels with dining, takeout, drive-thru, digital ordering and delivery, and catering, and the trend has continued.
Milestones and successes of the past year include:
- Deployed third-party delivery via UberEats and DoorDash integrated with OLO/Rails branded online ordering partner, which reached over 7% of the system’s total monthly sales by the end of December 2021.
- Branded catering options, which offer custom-portioned chicken salads, accounted for more than 75% of the company’s catering product line, resulting in a double-digit increase in catering sales over 2019.
- Opening of the brand’s 200and location in LaGrange, Georgia.
- The highest sales ever for each of the company’s brand calendar events, including Guest Appreciation Day in January, Mother’s Day Celebration in May and Veteran’s Day in November.
- Significantly increased the annual gift card program, which raises funds for the CSC Foundation to support childhood cancer and feed the hungry. The amount of anticipated donations for 2021 is 50% higher than the previous year.
- Ongoing menu creativity, including the launch of exclusive seasonal flavors such as Deck The Holly, a holiday twist adding cranberries to the popular Holly Jalapeño Chicken Salad.
“Our brand has been focused on made-from-scratch menu items with distinct flavor profiles since the beginning and will continue to be because we know that’s what our customers crave,” said Guess. “From fresh ingredients in our restaurants to new chicken salad flavors created by our innovative team, Chicken Salad Chick’s creativity on the menu helps us stand out in the crowded fast casual market.”
Further bolstering the success of Chicken Salad Chick, the brand continues to receive numerous industry accolades, including placement on the prestigious Contractor Franchise 500 in addition to being named one of the best POS food franchises, fastest growing franchises and most popular franchises. Also, Chicken Salad Chick placed third Fast casual‘s Top 100 Movers and Shaker’s list, up more than 20 spots from last year, and was placed on Franchise Gator’s Top 100 and Fastest Growing Franchises lists.
Chicken Salad Chick continues to target states like Virginia, West Virginia, Texas, Arkansas, Kansas, Nebraska, Iowa, Missouri, Illinois, Indiana, Ohio and Kentucky, in the Southern and Midwestern regions for franchise development and actively seeks entrepreneurial-minded individuals who possess high energy and enthusiasm for the brand, marketing skills, and the ability to manage a strong team. Restaurant experience is preferred. Interested candidates must have a minimum net worth of $600,000 and liquid assets of at least $200,000. Franchisees can expect an initial investment of approximately $562,000 to $740,000 with an initial franchise fee of $50,000.
To learn more about ownership opportunities with Chicken Salad Chick, contact Carrie EvansVice President of Franchise Development, at [email protected]call 214-733-0048 or visit http://www.chickensaladchick.com/franchising. For more information about the brand, visit http://www.chickensaladchick.com. Follow Poussin Chicken Salad on Facebook, Twitter and instagram for the latest news and trends.
About Chicken Salad Chicken
Chicken Salad Chick serves up a savory Southern-style chicken salad, homemade and served with heart. With over a dozen original chicken salad flavors as well as fresh side salads, gourmet soups, signature sandwiches and delicious desserts, Chicken Salad Chick’s robust menu is perfect for all guests. Founded in Auburn, Alabama by Stacy and Kevin Brown, in 2008, Chicken Salad Chick grew to over 200 restaurants in 17 states. Today, under the leadership of Scott Deviney and the Chicken Salad Chick team, the brand continues its rapid expansion with franchises and corporate sites. Chicken Salad Chick has received numerous accolades including rankings in the 2022 Entrepreneur Franchise 500, Franchise Times’ Fast & Serious for the second year in a row, Fast Casual.com’s Top Movers and Shakers 2018-2021, Top Deals in franchise from QSR in 2019 and 2020, and Franchise Business Review’s Best Food Franchises in 2020. See www.chickensaladchick.com for more information.
SOURCE Chicken Salad Chicken