âWe are delighted to welcome Kristin to our visionary leadership team, bringing her revolutionary marketing expertise to Claire’s to inspire clients to experience self-expression,â said Ryan vero, Chief executive officer. âShe will be a key member of the Claire’s leadership team to generate revenue and grow our brands. Her influence is already evident through ‘Be the Most Festive’, our new holiday campaign that amplifies and activates our goal of discovery. of self, expression and Kristin’s depth of analytical and knowledge-driven marketing, content innovation and digital prowess align perfectly with the strategic priorities of strengthening the connective power and reach of our brands. . “
As Claire’s further strengthens its role as a leader in the omnichannel category with a scalable global footprint and seamless digital experience, Patrick will create value and universal relevance, deepen customer relationships, and propel Claire’s into a playground for more. new experiences, business categories, exploration, experimentation and fun.
âClaire’s has a powerful legacy that transcends generations, and I’m excited to launch a new Claire’s, allowing our customers to explore and celebrate who they are through the best of our brand and deliver experiences that ignite their imaginations. around unlimited possibilities “, mentioned Kristin patrick, Marketing Director.
Patrick’s distinct perspective and leadership is evident in the brand’s new âBe the Most Festiveâ holiday campaign as part of its new âBe the Mostâ brand platform that takes Claire’s and her consumers into the future. modern, avant-garde, innovative and fun. Linked to culture and conversation facilitation, âBe the Mostâ comes to life in the spirit of the brand’s vacation campaign, supported by a full-funnel marketing strategy that includes the exterior of the home in New York and Chicago as well as extensions across e-commerce, in-store experiences, social media, influencers, and brand activations.
For the brand’s very first multimedia campaign and concept, Claire’s hired New York the Lloyd & Co based creative agency. To bring the concept to life, Claire’s also called on a multimedia illustrator and filmmaker. Quentin Jones for a creative video series that transports viewers to a Claire’s inspired universe fueled by the imagination of Generation Z. Fantastic worlds from three different age groups collide with the real world as disparate rotational motions mimic the refracted views of a kaleidoscope, glittering and hovering through dreamlike settings.
Patrick has brought global businesses to the intersection of brand and commerce, delivering engaging, omnichannel retail experiences that envelop the consumer in content, products and experiences. Throughout her career, she has been responsible for repositioning brands in the lifestyle industries including entertainment, beauty, fashion and consumer goods. She most recently served as PepsiCo’s Global CMO, responsible for implementing the long-term global growth strategy and business expansion plans across the entire billion-brand portfolio. dollars, including launching new beverages, creating and building a state-of-the-art system. content studio and developing one of the world’s largest football campaigns in sports, fashion, music and content, which continues to be their core marketing strategy today. Prior to joining PepsiCo, Patrick held leadership roles at renowned global brands, including as Marketing Director for Playboy Enterprises, Executive Vice President of Brand Strategy at William Morris Endeavor, where she relaunched the Polaroid brand. making Lady Gaga the Creative Director, NBC Universal, The Walt Disney Company and Revlon. She is known as a forward thinking leader and developed her fashion and retail expertise as Vice President of Strategy and Innovation at GAP Inc., where she launched the campaign (RED ); as marketing director of Liz claiborne Lucky Brand and at Calvin Klein. As Claire’s CMO, she will play a role in building the fashion brand’s more than 50 years of leadership as a designer and global influencer of youth culture.
About Claire’s Stores, Inc.
Claire’s Stores, Inc. is a fully integrated global fashion brand committed to inspiring self-expression through the creation and delivery of exclusive and well-organized products and experiences. For more than 50 years, Claire’s has been a destination for the curious, creative and influential and an industry leader in ear piercing services, offering a cutting-edge assortment of fashion products and accessories that help young people around the world to style and define themselves. Through its global brands, Claire’sÂ® and IcingÂ®, the company offers an immersive, omnichannel shopping experience with own and concession stores around the world. North America and Europe as well as franchised stores in the Middle East and South Africa. More information about Claire’s is available at www.clairestores.com.
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