By Stefanie Fogel, Jae Kim, and Kelsey Tavares (October 15, 2021, 6:23 p.m. EDT) – Health-conscious consumerism is a growing trend, especially among consumers who are increasingly prioritizing diet and lifestyle choices. healthy lifestyles. This emphasis on health and wellness has had a ripple effect in the food and beverage industry, and alcohol is no exception.
Some alcohol brands appear to be following this trend and responding to consumer demand by selling alcoholic products with claims of certain health benefits, suggesting that these products may be comparatively healthier than traditional alternatives.
Recent examples include hard soft drinks fortified with vitamins and non-alcoholic malt beverages, and even alcoholic products containing natural vitamins and minerals.
As companies develop their marketing strategies …
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