Debabrata Mukherjee elected President of the Audit Bureau of Circulations

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  • He was part of the Audit Bureau of Circulations, Council of Management, since 2011 and was also Chairman of the Board.

By hindustantimes.com | Written by Shankhyaneel Sarkar, Hindustan Times, New Delhi

POSTED ON SEPTEMBER 24, 2021 7:56 PM IST

Debabrata Mukherjee, who currently holds the position of Marketing Director at United Breweries Group, has been elected President of the Audit Bureau of Circulations (ABC) for the year 2021-2022, the nonprofit organization announced on Friday. traffic audit. an exit.

Debabrata Mukherjee is responsible for managing local and global brands such as Kingfisher, Ultra, Heineken and Amstel. He has extensive professional experience in the areas of general management, marketing and sales operations, corporate strategy and innovation.

Mukherjee, graduated from Kolkata Presidency College with a B. Sc (Honors) in Economics and also an MBA from Kolkata University, started his career at Unilever India. He joined Coca-Cola in 1998 after spending four years at Unilever India as the company’s franchise manager for Mumbai. He has held several positions in The Coca-Cola Company’s operations in India, Korea and South West Asia.

Mukherjee also served as Vice President of Southwest Asia Operations at The Coca-Cola Company.

He left The Coca-Cola Company in 2018 to join the Hindustan Times group in April of the same year. As executive director of Hindustan Times, he led the company in creating and implementing revenue growth strategies.

Debabrata joined the United Breweries group in 2019.

Debabrata was also an independent director on the board of directors of the Anand Bazaar Patrika group.

He was part of the Audit Bureau of Circulations, Council of Management, since 2011 and was also Chairman of the Board. Debabrata was awarded the “Beverage Marketer of the Year” award from the International Advertising Association (IAA) in the FMCG Beverage category and is a member of the executive committee of the prestigious Mumbai Ad Club. He has also been a jury member for several industry leadership awards and has shared his expertise on industry and trade forums.

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