With more and more people going online to make purchases and use services, there’s never been a more important time to boost your brand’s online presence. When building your business website, free business tools can help you design the essentials needed to build a brand, such as the best names, descriptions, logos, business cards, and more.
But once you’ve created your website and established your brand, how do you build its online reputation and credibility? We have provided some useful tips to help you.
1. Social media
Used correctly, the right social media network is a powerful yet cost-effective way to grow your audience, improve customer relationships, and increase your brand reputation. Be sure to choose the platform that best represents your services or products and is most likely to be used by your target audience. For example, if you are a freelance photographer, then Instagram is the perfect platform to showcase your brand; while a media company would benefit from Twitter or Facebook.
The best way to get your name out there and build brand awareness on social media is to use multiple channels, but only if you have the time and resources to do so. Whatever platform you use, it is essential that you keep it active. Use it to network and try to update it regularly. You can do this by posting updates on the latest company achievements, sharing news articles relevant to your business or your customers, or posting photos and videos that will encourage customer interaction. Make sure your push notifications for your account are turned on, so you can respond quickly to any comments or messages. This will help build a credible and trustworthy reputation.
Another way to encourage engagement and therefore attract potential customers is to use your social media page to offer exclusive promotions and contests. For example, you can ask your followers to like and share a post or tag a friend to earn vouchers or giveaways from your business. This is just one example, but you have endless possibilities to use your profile to promote your brand.
Maximizing your website’s search engine optimization – or SEO – can increase site traffic and thus help build your brand’s online presence. A solid SEO strategy will maximize your website’s visibility by ensuring it ranks higher in search engines. It is therefore an essential part of the marketing process of any brand.
A big part of SEO marketing is the use of keywords, so it’s crucial that you make sure you do adequate research to determine the most relevant keyword terms for your brand. Don’t just consider general keywords for your industry; it is important that you research and understand the right SEO for your business. You don’t just want to rank well in Google searches, you want to be visible to people searching in your area.
A good starting point for using SEO is to put yourself in your customers’ shoes – what words would your target audience type into Google to find your services? When applying SEO to your website, consider all content: product names and descriptions, image captions, blog posts, domain address, meta tags, and descriptions.
Using an influencer to endorse your products or services can be very effective in building your brand online. But before jumping on the first influencer you find, ask yourself if the influencer aligns with your target audience.
You need to consider who your customers are and what message you want your brand to convey when choosing the right influencer. For example, if your business is a small community grocery store, you can hire a local celebrity that your customers can identify with to endorse your products. On the other hand, if you’re an online beauty brand, you might consider asking a makeup artist with a strong following on social media to review and recommend your brand.
Choosing the right influencer to help you promote your business is essential if you want to convert your online followers into customers. If the answer is yes, then you are off to a good start.
4. Email Marketing
There are many other ways besides using social media to interact with your customers on the online platform. One method is to use a well-designed email marketing strategy, in which you send out material, such as company newsletters, event notifications, and promotional offers.
Encourage customers to sign up for regular emails when they purchase goods or services from your business, either when transacting online or when paying at the counter in your store. Offer enticing incentives, like entering a sweepstakes or a discount on their next purchase, to make them want to subscribe to your emails. Also include links to encourage your customers to visit your website.
Keep your emails regular, but be careful not to be too impatient because you don’t want to annoy people and cause them to unsubscribe. A steady stream of email communications will ensure that your brand is always top of mind with your customers.
With the right marketing strategies, it should be relatively simple to boost your brand online.