DUBLIN – (COMMERCIAL THREAD) – The report “Global Digital Advertising Market Opportunities and Strategies to 2030: Growth and Change Related to COVID-19” has been added to ResearchAndMarkets.com offer.
The global digital advertising market reached a value of nearly $ 374.2 billion in 2020, after growing at a compound annual growth rate (CAGR) of 15.7% since 2015. The market is expected to grow from 374 , $ 2 billion in 2020 to $ 763.6 billion in 2025 at a rate of 15.3%.
The market is expected to grow from $ 763.6 billion in 2025 to $ 1,449.0 billion in 2030 with a CAGR of 13.7%.
The digital advertising market comprises the sales of advertising services by entities (organizations, sole proprietorships and partnerships) that plan, develop, create and manage advertising and promotional activities in digital media. Only goods and services traded between entities or sold to final consumers are included.
Digital advertising provides promotional content to users through various online and digital channels such as social media, email, search engines, mobile apps, affiliate programs, and websites to display advertisements and messages to the public. Digital advertising allows businesses to reach the right people with the right message at the right time, resulting in greater ROI.
Growth over the historical period is a result of strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies, increasing penetration of e-commerce, increased availability of devices mobile phones, the rapid development of technology and the increase in the use of social media. Factors that negatively affected growth during the historic period have been the increased use of ad blockers, skills shortages, government regulations, and data privacy concerns.
Going forward, increasing spending by end-use industries, increasing urbanization, increasing adoption of 5G networks and Internet of Things (IoT) will drive growth. Factors that might hamper the growth of the digital advertising market in the future include strict regulations, intense competition, as well as security and data collection concerns.
The digital advertising market is segmented by platform into mobile ads, desktop ads, digital TV and others. The desktop advertising market was the largest segment of the digital advertising market segmented by platform, accounting for 43.4% of the total in 2020. Going forward, the digital TV segment is expected to be the top segment. fastest growing digital advertising market, at a CAGR of 15.6% in 2020-2025.
The digital advertising market is segmented by ad format into digital signage ads, internet paid search, social media, online video, and others. The internet paid search market was the largest segment of the digital advertising market segmented by ad format, accounting for 30.7% of the total in 2020. In the future, the online video segment is expected to be the fastest growing segment in the digital advertising market, at a CAGR of 20.6% in 2020-2025.
The digital advertising market is segmented by industry sector into media and entertainment, consumer goods and retail, banking, financial services and insurance, IT telecommunications industry, travel industry, healthcare industry, manufacturing and chain of supply, transport and logistics, energy, electricity, and utilities, and others.
The Others market was the largest segment of the digital advertising market segmented by industry vertical, accounting for 24.3% of the total in 2020. In the future, the travel industry segment is also expected to be the top segment. fastest growing in the digital advertising market, at a CAGR of 17.2% in 2020-2025.
North America was the largest region in the global digital advertising market, accounting for 32.0% of the total in 2020. It was followed by Asia Pacific, Western Europe, and then the rest. Going forward, the fastest growing regions in the digital advertising market will be Africa and the Middle East, where growth will be 18.4% and 16.7% respectively in 2020-2025. These will be followed by South America and Eastern Europe, where the markets are expected to grow at CAGRs of 16.7% and 16.6% respectively.
The global digital advertising market is highly saturated, with a small number of large players. The top ten market competitors accounted for 64.53% of the total market in 2020. The main market players are Google Ads, Facebook, Alibaba, Amazon, Tencent, Baidu, Microsoft, Verizon, Twitter and Sina Weibo.
Main topics covered:
1. Summary of the digital advertising market
2. Table of contents
3. List of figures
4. List of tables
5. Structure of the report
6.1.1. Segmentation by geography
6.1.2. Segmentation by platform
6.1.3. Segmentation by ad format
6.1.4. Segmentation by industrial vertical
7. Characteristics of the digital advertising market
7.1. Market definition
7.2. Market segmentation by platform
7.2.1. Mobile ad (in app and mobile web)
7.2.2. Announcement on computer
7.2.3. Digital TV
7.3. Market segmentation by ad format
7.3.1. Digital display advertising (programmatic and non-programmatic transactions)
7.3.2. Paid internet search
7.3.3. Social media
7.3.4. Online Video
7.4. Market segmentation by industry vertical
7.4.1. Media and entertainment
7.4.2. Consumer goods and retail industry
7.4.3. Banking, financial services and insurance
7.4.4. IT telecommunications sector
7.4.5. Travel industry
7.4.6. Health sector
7.4.7. Manufacturing and supply chain
7.4.8. Transport and logistics
7.4.9. Energy, electricity and utilities
8. Trends and strategies in the digital advertising market
8.1. Growing demand for interactive advertising
8.2. Artificial intelligence in digital advertising
8.3. Rising storytelling concept
8.4. Augmented reality for digital advertising
8.5. Adoption of conversation and chatbox interfaces
8.6. Automated personalized email marketing
8.7. Increased advertising on streaming services
9. Impact of COVID-19 on the digital advertising market
9.2. Financial impact
9.3. Increased online screen time
9.4. Future prospects
10. Global Digital Advertising Market Size and Growth
10.1. Market size
10.2. Historical market growth, 2015 – 2020, value (in billions of dollars)
10.2.1. Market drivers 2015 – 2020
10.2.2. Market restrictions 2015 – 2020
10.3. Market Growth Forecast, 2020 – 2025, 2030F, Value (USD Billion)
10.3.1. Market drivers 2020 – 2025
10.3.2. Market restrictions 2020 – 2025
For more information on this report, visit https://www.researchandmarkets.com/r/gmswq3