H&M comes home with home furnishings brand H&M Home, Marketing & Advertising News, ET BrandEquity

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H&M comes home with furniture brand H&M Home (Representative image, source: ET)

Swedish multinational clothing company H&M on Wednesday announced the launch of its home furnishings brand H&M Home in India in both online and offline formats.

H&M Home offers fashion-forward decor and accessories for every room and every style. Its assortment ranges from high-quality bed linen and tableware to diverse textiles in a contemporary style.

H&M India has announced the launch of H&M Home with a digital store on its hm.com e-commerce site and Myntra e-commerce platform in spring 2022.

Additionally, H&M Home will be introduced in an offline format via a shop-in-shop format at the existing H&M India store in Delhi.

H&M Home Managing Director Ida Lindahl said, “We are delighted to finally announce our upcoming launch in India, and we look forward to letting our Indian customers in New Delhi and online experience H&M Home.

She added that India is an interesting and promising market with substantial potential. “We are delighted to meet their strong demand for affordable, high-quality interior design.”

H&M Home was originally launched online in 2009 and is now available in most H&M online marketplaces through standalone H&M Home concept stores and through shop-in-shops in H&M stores.

Yanira Ramirez, National Sales Manager, H&M India, said, “There is a lot of interest in interiors and design, and our customers have often asked for interior products that are in line with H&M’s business concept of ‘fashion and quality at the best price in a sustainable way”. ‘.”

“We see huge potential in India and look forward to introducing H&M Home to existing and new customers across the country,” Ramirez said.

H&M currently operates 48 stores in India.

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