How to nurture your prospects and create the right customer journey


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Every user has their problem and they are looking for products or services that can help them solve this problem.

When they come across your offer, it’s a decisive opportunity for you to show them that you have the solution. Make the right first impression and you have the opportunity to convert your potential customer into a real customer. But your efforts to build relationships with your prospects don’t end there. This is how you begin to nurture your prospects so that they buy from you when they are ready.

You need to have the right maturation process to convert leads into customers. If you are wrong, they will abandon you.

Here are six things you can do to build relationships with your prospects so that they convert into customers.

1. Provide users with educational material

Your prospects look to your products for possible solutions to their problems. Prove your expertise and provide educational materials like how-to blogs, guides, comparisons, tips, and life tips that they can use to solve their problems.

Show that you understand their problems and know how to solve them so that your prospects start to trust you.

2. Be smarter in communicating with your customers

Most users are annoyed by the tons of emails they receive from brands every day. But despite being controversial and seen as invasive and even obsolete, email remains a vital channel for brands to communicate with their customers.

Besides email, use other ways to stay in touch with your customers while giving them relevant information. You can create blog posts, videos, or guides and send push notifications featuring that content, coinciding with their buyer’s journey or any action they’ve taken during that journey.

3. Use Business Intelligence in your user onboarding process

Marketing is constantly evolving. The traditional drip sequence that you send to users may not be as effective as it used to be. You need to use business intelligence in your lead nurturing process to convert more people into customers.

Think of a smarter way to send your message to your customers. There are many marketing automation tools you can use to help you advance lead management and maintain customer relationships.

4. Send the right message at the right time

The goal of marketing is to generate relationships with your customers, so you need to make sure you speak to your customers in their language. Identify the stage in their buyer’s journey to determine what type of message you need to send them. You want to keep them until they become customers – or even repeat customers – if they liked your product or service.

Personalize your marketing messages. Make your prospects feel that you are listening to them and know their weak points. Your emails and other messages should consistently address their issues and offer solutions through your product or service.

5. Customize your product or service according to customer needs

Find out why your customers visited or interacted with you. What do they need from you? Personalize the entire user experience by finding out what they are looking for on your site. Is it a specific product or service? Did they come to do the billing?

Feed them with personalized messages and turn your website visitors into email subscribers and, finally, customers.

6. Use your CRM effectively

CRMs help you collect and manage customer information and better interact with your customers. Use this tool to personalize your messages to your customers so that they feel you understand their needs and want to help them meet those needs.

As your business grows, you need to keep track of your prospects so that you can constantly think of ways to get them to the sales funnel.


Prospects become customers after you nurture them. This process begins the moment you show them your product or service. Don’t waste this opportunity. Make the right first impression. This will allow you to continue to nurture your prospects throughout the customer journey. Communicate with them in their language, resolve their issues, and personalize your message to the stage of their buyer’s journey. If you do it right, you will increase your conversions.


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