IABC Philippines elects new Board of Directors – Manila Bulletin


The International Association of Business Communicators (IABC) Philippines has announced its new board of directors for 2021-2023 with proven expertise and new perspectives in the dynamic field of business communications.

The diverse group of directors includes leading communications professionals from different fields, such as banking, insurance, media and entertainment, utilities and advocacy groups, to heavyweights from major communications agencies. from the country.

Joe Zaldarriaga will continue to serve as Chair and Chair of the IABC Philippines Forum Series. He is vice president and head of corporate communications for the Manila Electric Company, spearheading the corporate communications team of the largest private electricity distributor in the Philippines. He is a recipient of the Medallion of Honor and the Scroll of Commendation from the University of Manila – a testament to his years of public service exemplified by outstanding communication excellence.

Belle Tiongco was re-elected President of IABC Philippines. She is the co-founder of Football for Humanity, an independent charitable organization (IOC) registered in the UK and Philippines that harnesses the power of play to educate, empower and protect children at risk of violence, exploitation and poverty. . At the IABC, she has chaired the Philippine Quill Awards and the CEO Excel Awards three times.

Richard Arboleda will be vice president and co-chair of the digital and advertising committee of IABC Philippines. He is currently President and COO of EON Group, one of the largest Philippine integrated communications agencies in the country. Prior to joining EON, he held senior communications positions at Wyeth and Samsung. At the IABC, he has twice chaired the Philippine Quill Awards and the Student Quill Awards and has also served as Chairman of the CEO Excel Awards.

Ferdinand Bondoy has been appointed secretary and chairman of the digital and advertising committee. Digital Marketing Specialist and Certified Crisis Advisor in Asia-Pacific, he is Regional Integration and Managing Director of ComCo Southeast Asia, an award-winning integrated communications agency in the Philippines with an affiliate network presence in Singapore. , Thailand, Malaysia and Indonesia. . Within the IABC, he chaired the recent Student Quill Awards and continues to manage the CommChat series.

Sherryl Yao was elected Treasurer of IABC Philippines. Head of public service at TV5 Network Inc., she heads Rescue 5, News5’s emergency response unit. Rescue 5 has pioneered work in the Philippines to equip journalists and cameramen with emergency medical services and other rescue skills. (AFP-PAF).

Ramon Isberto will act as auditor of the board of directors. He was responsible for public affairs for the Philippine Long Distance Telephone Company (PLDT) and its wholly owned wireless subsidiary, Smart Communications Inc. He now hosts the weekly TV show “Tech Ka Muna” which airs on Cignal TV. One PH, along with doing consultancy work and contributing articles to various informational publications.

Dave Devilles has been appointed chairman of the Membership, Learning and Engagement Committee. He is currently Vice President of Sustainability, Corporate Social Responsibility (CSR) and Employee Relations at Union Bank of the Philippines. During his tenure as President of the Philippine Quill Awards, IABC Philippines redesigned the online facility for an efficient and environmentally friendly management system.

Melody Del Rosario will chair the environment, social and governance committee. She is Vice President of Corporate Communications of Metro Pacific Investment Corporations (MPIC) and President of the Metro Pacific Investments Foundation Inc. She has over 28 years of experience leading public and media relations, corporate communications. MPIC’s business, advertising and CSR.

Robert “Bobby” Vito has been named President of the Philippine CEO Excel Awards. He is the Managing Director of Ripple8, the public relations company of the DDB Group in the Philippines. He has worked in the communications industry for 25 years and is a founding member of Ripple8, one of the most award-winning PR agencies in the country.

Abigail Ho-Torres will chair the Philippine Quill Awards. She is the Assistant Vice President and Head of Advocacy and Marketing for Maynilad Water Services, Inc. Leads corporate social responsibility, brand building, marketing management, and market research initiatives at Maynilad Water Services, Inc. business. Abigail was previously an economics reporter for the Philippine Daily Inquirer.

Leah Caringal has been appointed Chair of the Sponsorship Committee. As CEO of Greenbulb Communications and RedTorch Communications, Leah has gained experience leading communications campaigns for a variety of clients, government, consumer, FMCG, financial and technology sectors.

The new board is supported by a distinguished roster of seasoned communicators and past presidents: Elpi Cuna, IABC member and San Miguel Corporation consultant; Rey Anthony David, President of Great Wall Advertising; Carmencita Arce, Vice President and Executive Director of Philippine Business Center Inc .; RitziVillarico-Ronquillo, IABC member and consultant for corporate communications and strategic public relations, and Kane Errol Choa, vice president and chief corporate officer, ABS-CBN Corporation.

IABC Philippines President Belle Tiongco said: “During my second term, I think I would like to steer the IABC Philippines into a continuous effort to improve our knowledge and appreciation of technology and developments. surrounding our industry. We survived the pandemic because we adapted and moved so quickly; so, let’s continue to evolve!

“Establishing this new era of diverse, highly effective and inspiring leadership is a timely development as we usher in the ‘next normal’ way of life and work, a mode where authentic communications have been found to be essential,” said Joe Zaldarriaga, President of the IABC Philippines. “I know that IABC PH is in the hands of pioneers who have a solid foundation in excellent business communications and strategic public relations that can take the organization to new heights. We look forward to continually raising the bar of excellence in communication for which the Philippine Chapter is known and one of the organizations admired even globally. IABC Philippines is the first national chapter of IABC in Asia. It is an association of the best communicators and professionals in business, industry and organization that supports the highest professional standards and the practice of exceptional quality and innovation in organization and business communication. It advocates continuous professional growth, learning and communication excellence, connecting Filipino practitioners with colleagues and practices around the world. Its two main awards for excellence in communication are the Philippine Quill and the Philippine CEO EXCEL Awards. The IABC is a member of the Global Alliance of Public Relations and Communication Management.

To learn more about IABC Philippines, please visit https://www.facebook.com/iabcph or send an email [email protected]




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