Incubeta acquires analysis partner Panalysis


SYDNEY & LONDON – (COMMERCIAL THREAD) – Incubeta, the leading digital marketing group, today announced its recent acquisition of analytics experts, Panalysis. The acquisition of the Sydney-based company will expand Incubeta’s global expertise, allowing it to continue to drive business growth across the globe, while building on the existing partnership Incubeta currently has with Google.

Present in more than 18 countries around the world, Incubeta is a market-leading specialist who uses the power of digital to unlock and amplify the company’s growth potential through tailor-made and localized digital solutions with global expertise. Founded in 2001, Panalysis specializes in Strategy and Design, Implementation, Data Quality and Support, Operational Support, Google Marketing Platform and Consulting Services, gaining notoriety in 2006 as Google’s first premium partner in Australia and one of the top 15 in the world.

Panalysis’ capabilities and business mantra complement those of Incubeta and with this acquisition, Incubeta strengthens its local expertise and expands its capabilities to generate true business growth for its clients.

Lars Lehne, CEO of Incubeta Group comments: “Such expansions are a key part of our global growth strategy, and the fact that Panalysis is joining the Incubeta family fits perfectly into our current strategy of acquiring companies that complement our core business in digital marketing. I am delighted that Incubeta is expanding its existing business in Australia, and the acquisition of Panalysis will only bring us closer to our customers and help us become recognized as experts in digital marketing ”.

Comments from Rod Jacka, Managing Director of Panalysis, Australia: “We are proud to join the Incubeta team. After a comprehensive planning process to best position Panalysis for future growth and expansion, we are confident that the strength of Incubeta’s leadership, the alignment of our respective values ​​and our combined passion and experience for digital and analytics are a natural complement that will prove to be a long and fruitful relationship. The key to our decision was our focus on customers and the ability to serve them better. With access to greater resources and an increased ability to attract world-class talent, Panalysis will extend the depth of our services to further support our clients’ goals and results, while maintaining our small design approach. , boutique and high level of customer service. ”.

Comments from Sam Shennan, Managing Director, Incubeta Australia: “We are delighted that Panalysis is joining the Incubeta family in Australia, and this acquisition is a fantastic opportunity for us to extend our existing best practices, using their analytical expertise and disciplines to promote the growth of our clients and ultimately, improve performances ”


About Incubeta

Incubeta is a marketing partner specially designed to help businesses improve their growth. An international team of experts in marketing, technology, data and creation, Incubeta is a team of more than 440 creators, thinkers, decision makers and actors.

Present in 18 offices around the world, Incubeta is a market-leading specialist who uses the power of digital to unlock and amplify the company’s growth potential through tailor-made and localized digital solutions with global expertise. With over 20 years of experience in the digital space, Incubeta puts ownership and control of the customer experience in the hands of the advertiser.

As the largest and longest-standing GMP business partner in EMEA and APAC, Incubeta has proven by working with leading brands that they are leading specialists in helping advertisers tackle business opportunities. complex projects such as in-house, dynamic creation, data activation, real 1: 1 marketing and industry-specific segmentation modeling. Incubeta is ready to help advertisers come up with complex use cases under Google’s maturity and service menu.

About Panalyse

Imagined by Rod Jacka, Panalysis was born out of a deep desire to provide truly credible, accurate and independent analysis to help make better business and marketing decisions.

First launched in Sydney in 2001, Panalysis quickly gained notoriety as Google’s premier analytics partner in Australia, giving it the influence (and credibility) needed to deliver best-in-class solutions. practical.

For over 20 years, they have built a solid foundation as expert advisers, facilitators and collaborators.

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