The government should allocate funds to develop “high end” tourism to attract wealthier visitors, in addition to focusing on the idea of making India the first country to host business events to revive the tourism sector, according to a report. The report ‘Rebuilding Tourism For the Future 2022’, prepared by Nangia Andersen LLP in association with Ficci, stated that after COVID a new term ‘Bleisure travel’ has been coined, which is the rise of professionals who mix business and leisure activities.
The trend was seen among young professionals who had the option of working from home and they decided to find a place where they could work while enjoying nature. (Also read: How to navigate Europe’s travel chaos this summer)
Suraj Nangia, Head of Government and Public Sector Consulting at Nangia Andersen LLP, said: “Local travelers and tourists are embracing technology for a better experience, including making reservations and learning about the best travel options. .”
He believes that artificial intelligence (AI) tools and metaverses will be widely used in the future to provide a virtual experience before the actual journey begins.
The report suggests that for the tourism sector to recover, India should develop as a leading country for hosting business events, as well as promoting high-end tourism.
“The focus should be on enhancing the attractiveness of India’s already strong offering and becoming the ‘meeting place of the world’, with the creation of more business events, attracting more our shores and increasing international audiences – leveraging government presence to do so,” he says.
The report notes that India has immense potential for developing world-class adventure activity infrastructure.
“The government should develop a roadmap for adventure tourism to promote structured and sustainable development. This niche has the potential to promote India as a 365-day destination,” he said.
The report states that after considering the change in consumer behavior as a result of COVID-19, such as a renewed and increased desire for experiential travel, the government should launch certain festivals/events that can be an attractive offer for travellers.
In 2020, the contribution of the travel and tourism industry to GDP was USD 121.9 billion; this is expected to reach USD 512 billion by 2028.
In 2020, India’s tourism sector accounted for 31.8 million jobs, or 7.3% of total employment in the country. By 2029, it should account for around 53 million jobs.
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