It’s up to us to keep the American dream alive


To keep the American experience vital and vibrant, we need buy-in from people who are overlooked in today’s marketplace. Broker owner Troy Palmquist offers insight into ways to make the dream more achievable.

As real estate professionals, we like to talk about the “American dream of home ownership”. We use it as sort of a shortcut for all the ideas that come with having a little piece of land that’s all yours. It speaks to the rugged individualism, financial goal setting, and freedom that are all part of the American character.

Depending on where you are on the gender, economic, cultural, educational and other spectrum, however, the American dream of homeownership can seem remarkably hollow. As people work longer hours for money that doesn’t go very far, and house prices soar along with interest rates, it may seem impractical, if not impossible, to design a future that includes ownership.

I think this year many of us are realizing in a whole new way that the American dream goes beyond home ownership. It is a question of autonomy. It’s about someone who can make their own decisions, whether it’s buying a house or their own body.

As real estate agents, it’s up to us to do more than talk. We must follow the example and help others to do the same. It’s not about alms. It’s about putting our hands and feet on what we say in our marketing materials and on our blogs. It’s about being action oriented instead of sitting back and waiting for some rich buyer or cash rich investor to contact us while ignoring people who may need a little more time and effort. efforts.

It is also about staying educated so that you can combat the pessimism and negativity that exists. We are not in 2008 and the market is not collapsing. There are opportunities for everyone, but it requires a keen understanding of the market and the variety of strategies and options that are available today.

Here’s how we can help people achieve their own part of the American Dream while building the businesses of their dreams.

Intelligently discover alternative financing options

Not everyone has perfect credit, a big bank account, and a perfect situation. Some people operate on one income and will continue to do so for the foreseeable future. Some people have lost a partner, either through death or divorce. Some people just need help aligning their financial ducks. To ask questions. Talk to your prospects and potential customers about their financial needs and bring in a number of fellow lenders for various situations.

Find homes and neighborhoods that need love and match them with buyers

Yes, you have buyers who want all the bells and whistles and are willing to bid tens of thousands on the “right” neighborhood, but there are also plenty of buyers who just want an opportunity. Learn about neighborhoods and home options that are more affordable and be a real matchmaker for budget-conscious buyers.

Be solution-oriented by focusing on those who need your help the most

As the market evolves, some agents have been able to sit down and choose their clients who will now have to get to work. Work with buyers who need help and offer solutions that fit their schedule and budget. Help educate them and fill the gaps in their real estate and financial knowledge. You’ll create grateful clients and referral sources for the rest of your career.

Build a professional network with a heart for everyone in your market

Get to know lenders, title companies, moving companies, community leaders and directors of non-profit organizations. Expand your professional network beyond power brokers and look for ways to leverage your expertise to reach the people in your market who would benefit most from your knowledge and advice.

Associate and participate in organizations that share this vision

Who works on affordability and housing issues in your area? They need you and the knowledge you have to offer. Get involved in a way that allows you to truly add value and use your passion for the greater good.

Let go of your cynicism

You may have negative attitudes that you will need to check at the door in order to make a difference in the lives of your customers and your communities.

Will it be more difficult to work with someone who needs help and education rather than someone who can just write a check? Yeah.

Is it worth using your expertise to help a person or family find a place that belongs to them? You bet.

Understand the meaning of home ownership

We live in a time when people are losing their individual freedoms. They’re scared and, quite frankly, they don’t feel that America’s promise, the American dream, has much to do with them.

Allowing the majority of our population to feel disenfranchised and have no stake in our neighborhoods is not only wrong, but it is also dangerous. For the American dream to work, you need a lot of people on board, and right now a lot of people don’t see the system working for them.

As an agent, you have to work for them. You need to provide them with tips and ideas to help them invest their time, energy and money in their own piece of the pie. This is vital to maintaining the health of our country, our economy, our neighborhoods and our industry.


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