Lara Hoyem appointed Chief Concept Officer at Nextbite


Nextbite, a leader in virtual restaurants, today announced that Lara Hoyem, head of consumer marketing, has been named Chief Concept Officer. As Nextbite’s Chief Concept Officer, she leads the company’s new brand development and consumer marketing, as well as strategy and insights in the fast-growing category of delivery-optimized virtual restaurants.

With nearly 25 years of experience working for famous online consumer brands, Lara has helped grow digital businesses from start-ups to publicly traded companies, including managing the most popular range of photo books. by Shutterfly.

Prior to joining Nextbite, she served as Vice President and General Manager, Photobooks, Calendars and Printing for Shutterfly after holding key positions in marketing and product direction spanning e-commerce, subscription services and publishing ad-supported content for companies such as and BabyCenter. .

“A consumer brand expert, Lara is an incredible addition to our leadership team, bringing deep expertise in consumer marketing,” said Alex Canter, CEO and Co-Founder of Nextbite. “She is passionate about working cross-functionally, using data to drive insights, and building sustainable differentiation for brands – all of which are win-wins for our restaurant partners.”

According to Lara Hoyem, “The customer-focused, collaborative culture that co-founders Alex and Paul have developed at Nextbite is a perfect fit for me and the mission to help restaurants scale and grow during this disruptive e-commerce/delivery phase means that everyone on our team can feel good about working with purpose.

About Nextbite

Nextbite helps drive and shape the new digital era of the restaurant industry. A leader in virtual restaurants and a pioneer in online order management, the company is focused on helping restaurant partners successfully enter the virtual restaurant space with new delivery-only menus, using a workforce labor and underutilized kitchen capacity, to increase margins and revenue. Originally founded as Ordermark in 2017, Nextbite is the only all-in-one virtual restaurant solution for existing restaurants and kitchens that combines the proven Ordermark online ordering/delivery management system with a selection of highly visible and trendy delivery brands. Denver and Los Angeles-based Nextbite has more than $150 million in funding, with its latest round led by SoftBank. Learn more at and follow us on Facebook, Instagram, LinkedIn and Twitter.


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