LUXASIA brings the escentials brand to Malaysia

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LUXASIA, a beauty-focused omni-channel distribution platform in Asia-Pacific, is expanding the regional footprint of its omni-retail concept, escentials, starting with Malaysia. escentials Malaysia is expected to launch its online shopping site www.escentials.com.my and stunning retail store on November 2, 2021.

The new escentials boutique will be located on the ground floor of Suria KLCC Mall in Malaysia and is expected to integrate luxury retail, online and social commerce, consumer events and pop-ups into an omnichannel offering. for beauty lovers.

The sub-brand was created and developed in Singapore by LUXASIA over 15 years ago, with three successful stores, and has partnered with over 70 of the world’s finest and rarest beauty brands. For Malaysia, the launch brand portfolio includes an organized and focused collection of eight brands, spanning fragrance, skin care, makeup, bath & body and home – Penhaligon’s, Bjork & Berries, By Terry , Maison Francis Kurkdjian, Acqua di Parma, Bvlgari, Van Cleef & Arpels and Amouage. escentials aims to attract more brands in the coming months.

After having invested heavily in a five-year omnichannel transformation, LUXASIA is now ready to extend the reach of Escentials by capitalizing on its omni-distribution capabilities. escentials aims to be the first luxury and niche retail concept in South East Asia, bringing the luxury experience closer to consumers. Being one of the best performing units of the group during the pandemic and having grown by almost 25%, LUXASIA will expand its direct to consumer sales capabilities in physical retail, e-commerce and social commerce powered by consumer analysis.

“Despite difficult times, luxury beauty in Asia-Pacific is expected to thrive. With the increasing sophistication of consumers, the growth of middle class incomes and the resulting upward trend, the beauty market in Malaysia is mature and promising, ”the press release said.

Karen Ong, LUXASIA Commercial Director and Regional General Manager, said: “We are proud to have built escentials over the years as the authority on luxury niche beauty in Singapore. With this expansion in Malaysia, escentials promises to refresh the retail scene and delight consumers with our curated brand offering and luxurious consumer experiences. “

LUXASIA Group CEO Wolfgang Baier added: “Essentials is one of LUXASIA’s key pillars to accelerate the growth of luxury niche beauty in Asia Pacific.


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