“There are three common mistakes that most SaaS marketers make time and time again when it comes to clarity and high converting content,” says Konrad Sanders, Founder and CEO of The Creative Copywriter, “1. Don’t differentiate themselves from competitors. 2. Don’t humanize the “tech conversation”. 3. Failing to tailor their message to the prospect’s outreach stage to the appropriate stage of the funnel.
In an oversaturated market, how can you differentiate yourself? This week in marketing, Sanders took the time to answer that, break down B2B SaaS marketing, and tell us how marketers can do it right. Anna Heim, reporter for the daily Extra Crunch, interviewed Robert Katai, a Romanian marketing expert, as part of our TechCrunch Experts series. If you think we should know a growth marketer, fill out our survey and tell us why!
Trader: A net inc.
Recommended by: The good ride
Testimony: “Exceptional SEO expertise. My e-com startup is 100% SEO traffic driven and three years ago we got kicked out of Google because we didn’t understand duplicate content. One Net fixed our site and optimized it for Google, which got us back in the SERPs. The result is this: They saved our business. “
Trader: Natalia Bandach, Hypertry
Recommended by: Jean-Noël Saunier, Growth Hacking Course
Testimony: “Natalia is a person with an original approach to engines of growth and experimentation, full of creative solutions and many ideas that she quickly tests through experimentation. Rather than focusing on one area, she tries to verify what makes the most sense for a business and designs crucial experiences not only in the short term but also in the long term. She is an ethical growth manager, likes knowing that the company brings real value and is ready to turn in all directions, [which] she does it fast, however, with a focus on team well-being, professional growth, and always avoiding burnout.
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Trader: Avi Grondin, Spread Marketing
Recommended by: Adam Czach, Explorator Labs
Testimony: “They have a hands-on approach and have worked with my team not only to get results, but also to show us how we can grow our business further. “
Trader: Nate Dame, deep strategy
Recommended by: Amanda Valle, Adobe
Testimony: “They provided a strong platform for content research, management and writing, which allows us to better manage, produce and collaborate around our content.
Trader: Oren Greenberg, Kurvé
Recommended by: Michel Lorenzos
Testimony: “He’s the most seasoned growth marketer I’ve come across with a wide range of expertise and an uncanny ability to zoom in and out for the business context and tactical implementation. “
(Extra Crunch) Are B2B SaaS Marketers Wrong? : Konrad Sanders, a content strategist in addition to being the founder and CEO of The Creative Copywriter, wrote about SaaS marketing for Extra Crunch. He delved into what SaaS marketers are wrong, how to stand out in the crowded industry, and the importance of how to approach each section of your funnel. Sanders says, “By creating content for each stage of the funnel, you address your prospects’ concerns at the appropriate point in the buying journey and increase the chances that when they come to make a purchase, it will be with you. . “
Romanian marketing expert Robert Katai explains how to get the most out of your content: This week Anna introduced Robert Katai. Katai told him everything about the startup scene in Romania and his take on reorienting content. When talking about using content for carousels on Instagram and LinkedIn, he says, “The first slide should grab attention – that can be a question. The second slide can be a link to the interview so that even if people don’t click on it, it will be in their minds. Then you can have slides with ideas. Read the entire interview to find out what the third slide should be like!
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