Marketing is constantly changing and more and more brands have also turned to digital channels since the pandemic. Omnichannel selling, for example, is becoming increasingly important to marketers, and brands also know that a good customer experience will have a strong influence on the sales and marketing process.
According to the e-Conomy SEA report from Google, Temasek and Bain & Company, Malaysia’s digital economy grew 13% year-on-year this year, reaching $21 billion in gross merchandise value. The country’s digital economy is also expected to grow and e-commerce has been identified as one of the main catalysts for the growth of the digital economy.
With this growth, digital skills such as data analysis, content creation and digital marketing are also required. This then puts the spotlight on marketing teams and highlights their importance in helping companies steer the ship forward. According to the latest salary guide from the recruitment firm PERSOLKELLY, marketing (31%) was among the top three skills sought after IT (36%) and general administration (31%).
Check out this list to find out how much you should earn in 2023.
According to the Salary Guide, 44% of employers surveyed in Malaysia plan to increase their casual workforce over the next two years. A contingent workforce provides flexibility to workforce scheduling, allowing businesses to fill roles without disrupting operations.
The sectors in Malaysia most conducive to contingent labor include IT, FMCG, Manufacturing, Logistics/Supply Chain, Financial Institutions/Banking, Healthcare/Pharmaceuticals, professional services/consulting and government. Meanwhile, 64% of Malaysian employers surveyed cited hiring temporary and contract employees as one of their top strategies.
Malaysian companies (64%) are among those that report adopting the most casual labour, alongside Indonesia (67%), Hong Kong (66%) and Singapore (60%). Separately, information from Malaysia’s Department of Statistics shows that advertising and marketing was the country’s hottest job in the second quarter of 2022, followed by administrative and accounting roles. Among the list of in-demand skills are communication, financial reporting, costing, problem solving, and budgeting.
SG Marketing & Communications Industry 2023 Salary Guide
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