Marketing Manager – Pedestrian TV

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The role of the Marketing Director is to manage and execute the marketing strategy. You need to be very focused, detail-oriented, and very conscientious of deadlines. A proactive all-rounder who can juggle multiple campaigns at once and includes multiple marketing functions – branding, creative, PR, social, CRM, and digital performance to achieve marketing goals and strategy.

Someone who is ready to roll up their sleeves and play a pivotal role in achieving our vision.

The main responsibilities include:

  • Guardian of the Expertise Events brand
  • Create and manage strategic and tactical marketing, communication, promotions and branding initiatives, with internal and external stakeholders to achieve desired marketing results.
  • Management of the Marketing team and marketing processes.
  • The ability to maintain key relationships and networks.
  • Obtain and analyze campaign results for continuous improvement.
  • Writing and proofreading of creative texts.
  • Database management using a customer relationship management system. (Ungerboeck)
  • Campaign management on social networks and other digital platforms.
  • Create email marketing campaigns that drive audience growth, acquisition, and retention.

Diplomas and experience

Ideally more than 5 years of experience in traditional and digital marketing platforms

Bachelor’s degree in Marketing or Communication (related).

The ideal candidate will:

Be an experienced marketing professional with a real passion for the events industry with;

  • An interest in innovation and in doing things better.
  • Have the will to constantly challenge the status quo.
  • Be a confident communicator, able to work with and effectively manage a wide range of stakeholders.
  • Strong writing skills.
  • Creativity – able to design campaigns and think outside the box.
  • A practical approach.
  • Exceptional presentation, written and verbal communication, engagement and interpersonal skills.
  • Excellent project management skills.
  • Exceptional organizational skills and a natural multitasking, with attention to detail.
  • Digital savvy, with skills in digital marketing and management of social media platforms.
  • Occasionally be required to travel interstate and / or work weekends.
  • Full employment rights in Australia.
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