Marriott recognizes what many travelers and tourists already know: the most important part of any trip is often shopping.
This week, Marriott, the giant hotel chain whose brands include Sheraton, Courtyard, W and dozens of others as well as its flagship product of the same name, sent emails to its members promoting its “Shop” program. & Sip with Marriott Bonvoy âwhich links to shopping centers owned by the Macerich shopping center operator
A total of 20 different Macerich Centers are part of the promotion, including some of the nation’s best-known malls such as Biltmore Fashion Park in Phoenix, Santa Monica Place in California, Green Acres Mall in Valley Stream, NY and Tysons Corner Center just outside of Washington, DC. Six of the 20 properties are in Arizona while the Philadelphia promotion is dubbed “Shop ’til You Drop in Philly”.
âWhat better way to welcome the start of the fall season than with a shopping spree. Book your stay at a participating Marriott until December 31, 2021 and take advantage of our Shop, Sip and Stay packages, âthe email said.
While it’s not clear if this is the first time a hotel operator has hooked up with a mall business, this is not a common link and reflects the challenges both industries face for bring back customers during the pandemic period. Hotels have been devastated by Covid and the decline in business and leisure travel, although occupancy rates started to return last summer until the Delta variant reduced activity again.
Shopping malls were in trouble even before Covid with the decline of their department store anchors, but pandemic conditions still weighed on their traffic, especially indoor facilities. Interestingly, a number of Macerich properties in the program are outdoor or urban streetscape centers.
Even though vacationers are looking for glamorous places to stay with fabulous swimming pools, great restaurants and nice amenities, it is clear that shopping has become a main activity on most trips, whether in big cities. or luxury resorts.
This is what Marriott and Macerich are counting on.