Meta, the Facebook company, has launched a ByWard Market âpop-upâ storefront to promote small businesses online.
At an in-person event on Tuesday morning, the company unveiled the display, which features six local e-commerce companies.
Each online store has a QR code next to an example of its product; once scanned by a smartphone, the buyer is directed to his online store.
âI don’t have a brick and mortar store, but that kind of store looks like this,â says Brenda Lam of Brendamadethis. âHaving a store that will direct people to my online store, I think that will be super helpful, especially since I don’t necessarily know who I’m going to be reaching in the Ottawa area because it’s e-commerce. It would be cool to be more local – in my own city where I was born and raised.
Her online store mainly sells DIY knitting patterns. It also manufactures physical products to order, based on the colors desired by the customer.
âI thought it was a really cool experience to see him alongside five other small businesses in Ottawa. It made me very proud, âshe said, after seeing the screen unveiled.
Meta says it’s the only place in Canada and according to their “Good Ideas ShopOther cities are Fort Worth and Dallas, Texas, New York and Seattle, Washington.
âWe believe great ideas deserve to be found, which is why we’re excited to launch our great ideas pop-up today,â said Garrick Tiplady, Canadian National Director at Meta.
âIn Ottawa alone, over 25% of Millennials started a business during the pandemic and it’s so great to see all of these businesses start to move online and find new audiences. “
According to Meta, 8 in 10 Ottawans say they plan to buy local during the holiday season.
The exhibit is located at 56 ByWard Market Square until December 31.
The companies presented are:
Birch bark coffee – Founded by Mark Marsolais-Nahwegahbow, Birch Bark Coffee Company is a cause-driven organization focused on improving ongoing social issues for Indigenous families. Birch Bark Coffee is proud to offer delicious organic, SPP certified and fair trade coffee grown and produced by indigenous farmers.
The box of life – Co-founded by Akil Mesiwala and Rashida Rajgara and bringing innovation to urban composting, The Box of Life is a home composting solution that uses earthworms to naturally compost organic material to reduce waste, enabling everything the world, from landlords to tenants, to dramatically reduce their waste and produce the highest quality living soil in the world without bugs, odors or mess.
Brenda did that – During the pandemic, Brenda Lam turned her passion for knitting into a profit, selling beautiful and comfortable bespoke knit sweaters, home items and knitting patterns to entice shoppers to try knitting. Brenda saw an opportunity to come up with a sustainable fashion option, with quality knit items that are handmade and built to last.
Gathering cafe and kitchen – Born and raised in Ottawa, Founder Emily Anderson has always had a passion to support and explore local shops and restaurants. Emily started the business in 2021, serving plant-based bowls, espresso energy drinks, sweet and savory baked goods, and handmade basics.
Nourish with botany – Founded by Lashawna Phillips and inspired by her grandfather’s love for herbal medicine, Lashawna jumped early in the pandemic to start her business. Lashawna founded Nurture with Botanics, providing Canadians with herbs, oils and other natural medicines to relieve stress and help us thrive despite stress and seasonal changes. A portion of the sales is donated to mental health organizations in Canada, including the Afghan Women’s Organization last fall.
Saint-Lyon – Co-founded by Elom Tsiagbey and Abby Boadi, Saint Lyon fights the concept of having to break the bank for comfortable and stylish fitness clothing. The company also fosters an environment in which women feel confident and encourage each other. With each purchase, Saint Lyon makes a donation to an association of your choice, in order to have a positive impact on the world around them, one purchase at a time.