Newmarket’s Bouclair store reopens with a new immersive concept

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The store’s grand reopening will take place on December 18 and 19 after being closed in July

The Newmarket Bouclair store is celebrating its grand reopening this weekend with a new design as one of the company’s concept stores.

The interior design store, which closed in July for renovations, is celebrating its reopening on December 18 and 19.

“It’s really a whole new experience,” said Emelie Rouleau, Director of Marketing Operations at Bouclair. “We love to say that you shop with all your senses now at Bouclair.

When you walk into the store now, she said you will be able to hear the music, enjoy the scent, enjoy the lighting and see all the textures.

In addition to the new concept, the renovations also focused on the modernization of the store.

“A lot of people won’t realize it’s the same Bouclair, it’s really been improved,” Rouleau said.

The redesign is part of a larger company-wide initiative at Bouclair. Two years ago, the Canadian retailer was forced to restructure and closed many of its stores.

“We took the opportunity to really revisit our business model and the experience we were offering,” said Rouleau.

Now the company has 55 stores across Ontario and is working at a rapid pace to remake them. In two years, they renovated 20 stores, including six in Ontario.

The Barrie store was converted to the new concept last year, followed by stores in Brampton, Whitby, London, Waterloo and now Newmarket this year.

“The reaction from people in all of our markets is just amazing with this new concept,” said Rouleau. “So far, all of the comments we’ve had this morning praised it.”

The concept store is located at 17940 Yonge Street. It is open from 10 a.m. to 6 p.m. on weekends and from 10 a.m. to 8 p.m. on weekdays.


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