One Million Designs by Ivori Amillion Smith – The Famuan


FAMU student Ivori Smith. Photo courtesy of: Smith

It’s not every day that you come across a full-time student who owns not one, but two small businesses.

Ivori Smith is a fourth year general health sciences student from Atlanta. Smith is also an entrepreneur who has two businesses, IvoriAmillion Brand Design and IvoriAmillion Photography.

Both of Smith’s parents are entrepreneurs, so Smith knew the process of building and running a successful business.

When a friend approached Smith with a potential business idea, she decided to help him get started. The company was called Navineeds Marketing, a company that would help entrepreneurs stand out and start their businesses. Smith created the Navineeds logo, chose his brand colors and created his mission statement.

In the process of building Navineeds and helping other businesses start up, Smith “fell in love” with branding, watching businesses grow and become profitable.

As Smith continued to work and develop Navineeds, she decided to start her own business with IvoriAmillion Brand Design.

“I wanted to help businesses have clear visions when they start up,” Smith said. “Businesses need to identify clear goals and I love to see people’s visions come to life. “

As IvoriAmillion Brand Design grew and continued to help lay the groundwork for start-ups, Smith realized that she needed to outsource photographers to meet the visual marketing needs of her clients.

After encountering various outsourcing issues for photographers, Smith decided to take the camera herself. From there, IvoriAmillion Photography was born. Smith bought a camera and opened his second business.

“I learned about lighting and other aspects of photography,” Smith said. “It came quite naturally.”

Smith switched to full-time operations of IvoriAmillion Photography and IvoriAmilion Brand Design, targeting small businesses and other clients looking for photographers.

Rachel Walker is one of Smith’s clients, who used design and photography from the IvoriAmillion brand to brand her business, My Melanated Mental.

My Melanated Mental is a brand that educates students about mental health management and gives them tips for dealing with stress. Smith helped Walker build a personal brand and become more likeable to his followers.

“I wanted my brand to be authentic and accessible,” Walker said. “Ivori helped me connect more with the masses which increased my engagement on social media and more students started to recognize my brand.”

Kayla Stanton is a small business owner and has been interested in working with Smith to market her business. Stanton braids hair and wants to take his business to the next level, but wants help in attracting more business.

“I think IvoriAmillion Brand Design will help me market my business and create a better social media presence,” Stanton said. “I am delighted to be working with her in the future and to see how my business is doing. “

Smith graduated from Florida A&M University in December and will be returning to Atlanta. She wants to gain more clients in the Atlanta area and target business owners for photography. Smith wants to attract clients with larger budgets who understand the importance of marketing and branding.

Smith also aspires to create a non-profit organization that helps young people harness their creativity, stand out and eventually build careers through their talents.

Through branded photography and design, Smith rooted in creativity and found love in helping others bring their visions to life.


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