Pear Bureau Northwest Promotes Regional Manager to Director of Merchandising – Produce Blue Book


MILWAUKIE, OR – Pear Bureau Northwest (PBNW) BB#:162426 is pleased to announce that Bob Catinella has been promoted to Director of Merchandising.

Catinella started at PBNW in 2012 as one of the organization’s five regional marketing directors and has continually taken on new responsibilities, including adding national account responsibility for some of the country’s top retailers and becoming a director. Senior Regional Marketing Officer in 2019. Prior to joining PBNW, Catinella was Director of Retail Sales for Progressive Gourmet.

“I’m really excited to have the opportunity to work even more closely with our team of regional directors and continue to develop and implement innovative and compelling initiatives,” says Catinella. “The Pear Bureau has given me the opportunity to grow personally and professionally, and I’m truly grateful.”

As more consumers have started shopping online over the past two years, PBNW has quickly shifted to more digital activities to create truly omnichannel promotions. Catinella played a key role in the development and execution of these programs.

Kevin Moffitt, President and CEO, says, “Bob is a people person with a strong work ethic. Not only does he lead by example, but he also gets along well with people at all levels and brings energy and ideas to the team. I look forward to working with him in his new role as we continue to bring creative ideas and effective solutions to help retailers grow their pear categories.

Bob Catinella holds a BS in Business Management and Computer Science from the University of Massachusetts Boston. He resides in Massachusetts, where he loves his family and the outdoors.

About Pear Bureau Northwest / USA Pears

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote fresh pears grown in Washington State and Oregon, home to 81% of the fresh pear commercial crop in the United States. The Bureau represents over 700 grower families and partners with outlets around the world with the goal of increasing the overall success of the pear category. The organization provides marketing and merchandising expertise tailored specifically to each retail organization, using the results of its pear consumer research as well as analysis of each store using a system of internal data that measures pear category performance nationally and third-party research to show retailers how they are performing against competitors. Retailers interested in partnering with Pear Bureau Northwest should contact them at [email protected] or 1 (800) 547-4610, as well as visit the retail site or consumer site,

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political belief or disability. Persons with disabilities who require alternate means of communicating program information (Braille, large print, audio tape, etc.) should contact the Pear Bureau at (503) 652-9720.

To file a complaint of discrimination, write to USDA, Assistant Secretary for Civil Rights, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue SW, Stop 9410, Washington, DC, 20250-9410, or call toll-free (866 ) 632-9992 (English) or (800) 877-8339 (TTY) or (866) 377-8642 (English Federal Relay) or (800) 845-6136 (Spanish Federal Relay)


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