Commerce and industry
Poker fans with deep pockets of prominent pro player Phil Ivey will have the chance to get NFT collectibles (non-fungible tokens) created by Impossible Brief, a video developer and creator of NFT, and marketed by the platform. market form NFT Ethernity Chain. Ethernity Chain, which has partnered with several other top athletes and celebrities to create NFTs, released an Ivey-themed version in this new realm of digitally signed virtual collectibles. Dubbed the “Ivey Collection,” the new series of five different digitally signed video creations comes with an added twist: the chance to play poker with Ivey in an exclusive setting later this year.
This is Ivey’s latest business venture, the Poker Hall of Famer, a 10-time WSOP bracelet winner and recent WPT Heads-Up Championship champion. Ivey has been a part of seemingly countless business ventures, all fueled by his success in poker, but there has been a marked shift to the virtual world in recent months. Last month, blockchain-based online poker site Virtue Poker went live with Ivey as its primary spokesperson, and this virtual offering also brings Ivey’s footprint to another virtual marketplace.
It is also only the second significant NFT offering to date dealing with the world of poker and its players. Earlier this year, the Word Poker Tour teamed up with Theta Labs to offer a somewhat similar offering of digitally signed WPT virtual trading cards and video moments.
Marketing of the Ivey collection via “The Royal Flush”
The scheme behind the release of Ivey Collection is to offer a small number of NFT videos, allowing potential investors and collectors to choose their buy and bid levels. Five different cards are available – the X (ten), J, Q, K and A, which together make up the “Royal Flush” version. Starting with the X, the most common card with 100 different NFT copies created, cards become increasingly rare as their rank increases. The ace is the rarest of all, with only eight NFT copies created.
This leads to the second half of the marketing concept. Collectors and investors can buy the X, J, Q, and K directly, either using the Ethernity Chain (ERN) or Ethereum (ETH) crypto coin, but the rarest card, the eight “A” editions, are available only through auction. The X is the cheapest card, at around $ 213 for one of the 100 digital copies. The K, the rarest of the four that can be purchased directly, was created in 20 copies, each with a price tag of around $ 2,100. The eight copies of the A to bid on will start much higher, with the first of eight having an opening bid starting at around $ 4,600.
In order to assemble the royal flush, the collector must win the long-awaited bidding war for one of these eight NFT “A” cards. And, assuming the lucky winner of one of the eight “A” cards has already rolled the other four cards, completing that royal flush qualifies the holder for that special private game with Ivey, to be held a bit later. in 2021. The release of Ethernity The site describes it as the “Master Incentive” – ”By getting the Royal Flush you can play poker in person with seven other collectors against Phil Ivey in a game of highly organized live poker aboard a luxury yacht in Miami this fall. “
Phil Ivey joins the elite list of athletes and celebrities of Ethernity Chain
The Ethernity Chain hosting platform has inked a small but impressive lineup of well-known celebrities to like-minded resellers. The platform has previously posted similar issues with NFL QB star Patrick Mahomes, MLB star shortstop Fernando Tatis, Jr., and skateboarder Tony Hawk.
Marketing site NFT also took a look at the power of classic stars for similar versions. The company’s NFT broadcasts to date of this nature include releases honoring Brazilian soccer star Pelé and perhaps the most famous boxer of all time, Muhammad Ali.