Populi offers proof of concept demonstrations with live market data at HMPS22

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Populi makes it easy to access healthcare analytics

Attendees are invited to experience the next generation of patient, provider and population analytics

FARMINGTON, CT, USA, May 14, 2022 /EINPresswire.com/ — Populi, an analytics-as-a-service provider, will attend the 27th Healthcare Marketing & Physician Strategies Summit (HMPS22), May 16-18, 2022, in Salt Lake City. Populi connects claims, EHR, labs, and consumer analytics directly to the platforms healthcare provider organizations already use, such as Salesforce, Tableau, and Power BI. The company is offering Summit attendees a proof-of-concept demo using real, live data from their own market. Interested persons are invited to register now at https://populi.ai/hmps22 or visit Populi in the exhibition hall.

Populi will share a booth with Coastal Cloud, a Salesforce integrator with deep experience in physician relations, healthcare marketing, and patient customer experience. Together, Populi and Coastal Cloud help health systems access and effectively use data to inform strategy, marketing, network development, and capital investment.

“We enable healthcare organizations to market and sell to patients, consumers and healthcare providers by providing them with the analytics they need on the platforms they work on every day,” said Bill Moschella, CEO and co-founder of Populi, Inc. Proprietary database of over 180 million healthcare and consumer transactions gives their clients SDOH metrics, consumer demographics, propensity models, and claims insights . “Through our partnership with Coastal Cloud, we’re helping even more customers get started in the Salesforce ecosystem with the right analytics,” he adds.

“Populi is accelerating the migration from legacy systems to the next generation of data analytics for our customers by bringing insights directly into the Salesforce platform,” said Tim Hale, co-founder and managing partner of Coastal Cloud. “It brings instant value to our customers’ workflows and implementations.”

HMPS22 will host healthcare marketing, communications, strategy, digital and physician relations professionals. Populi’s Executive Vice President and General Manager, Emilio Ruocco, will address this audience in a breakout session “Unlocking the Strategic and Marketing Potential of Data” on Tuesday, May 17 at 11:15 a.m. Ruocco will discuss how to leverage key internal and external datasets across platforms and seamlessly connect first, second and third party data and models to CRM, business intelligence, visualization tools and other existing critical business applications.

About Populi
Populi is an Analytics-as-a-Service company that makes Commercial Healthcare Analytics easy to access. We enable healthcare organizations to market and sell to patients, consumers and healthcare providers, delivering the analytics they need on the platforms they work on every day.

About Coastal Cloud
Coastal Cloud is an expert Salesforce Healthcare partner with deep experience in physician relations, healthcare marketing, and patient customer experience. Based in Palm Coast, Florida, Coastal Cloud has received the Global Salesforce Partner Innovation Award in Customer Success for two consecutive years.

Jim Kiefer
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