Prestige Beverage Group appoints new leadership for marketing and innovation

0
Publicity

St. Paul, Minn. – July 20, 2021 – Prestige Beverage Group is delighted to announce a new addition to its leadership team with the hiring of Kathy Reilly as Vice President of Marketing and Innovation. Most recently, Kathy was Category Marketing Director for Food, Beverage and Staple Products at Target Corporation.

“We are thrilled to add Kathy to our talented leadership team as she brings a new perspective to the business as a leader in strategic marketing,” said Mike Morgan, President of Prestige Beverage Group. “We are proud of the strong and well-balanced management team that we have assembled at Prestige to continue our growth and success this year and into the years to come. “

Kathy’s experience in integrated marketing strategies, analytics, brand positioning and editorial storytelling will help fuel and expand Prestige’s strategic marketing initiatives for its brands. As Vice President of Marketing and Innovation, Kathy will lead all aspects of Prestige’s marketing function as well as brand and product innovations. With nearly 25 years of experience with Target Corporation, Kathy has held positions in merchandising and brand marketing in categories such as grocery and adult beverages. While in her most recent role as Category Marketing Director, she led the marketing plans for Target’s food and beverage overhaul, including several brand launches, resulting in double-digit growth. She is an alumnus of the Carlson School of Management at the University of Minnesota and holds a degree in finance.

“I am delighted to join Prestige Beverage Group and to work with this incredibly talented team,” said Kathy. “I am inspired by the current work of the company and excited to discover opportunities to connect consumers to our brands in unexpected ways. “

As the new Business Leader for Marketing and Innovation, Kathy will help Prestige continue to bring brands to life and grow its award-winning portfolio of wine and spirits brands including Windsor Canadian, Risata Wines, Kinky Beverages and INDOGGO. .

About Prestige Beverage Group

Founded in 1974, Prestige Beverage Group is a leading importer and owner of award-winning wine and spirits brands around the world. The portfolio of over 70 Prestige brands includes Windsor Canadian, Kinky Beverages, Risata Wines, Joia Spirit and INDOGGO. From product design and brand development to packaging design and engaging marketing initiatives, Prestige continues to respond to consumer preferences and anticipate industry trends. For more information about Prestige and its innovative brands, please visit www.prestigebevgroup.com.

Publicity
Wine & Weed Banner
Share.

Leave A Reply