Rutgers MBA alumnus realizes her dream of being an entrepreneur as the company takes off


Hannah Redmonda graduate of the Rutgers Part-Time MBA, is a co-founder of Happy Box, a company recently ranked #53 on Inc’s 2022 list of the 5,000 fastest-growing private companies in the United States.

NEWARK, New Jersey, November 22, 2022 /PRNewswire/ — Hannah Redmond continued to salvage lessons from her MBA classes at Rutgers Business School as she built her startup, Happy Box, from an idea to a ranking on Inc.’s list of fastest-growing companies.

Hannah Redmond, a graduate of the part-time Rutgers MBA program, (right) co-founded Happy Box with her sister Ariel Redmond. What can the Rutgers Part-Time MBA help you achieve? The application deadline is December 15 to start classes in spring 2023.

“I use the program all the time. I refer to it, and the lectures and the lecture moments and the quotes the professors said,” said Redmond, who completed the Rutgers part-time MBA program in 2012. with a concentration in marketing. “It happened over and over again.”

Redmond, 36, is the co-founder and chief strategy officer of Happy Box, an online platform where users can create personalized treatment packages.

Dreaming of ideas since childhood, Redmond always knew she would be an entrepreneur. While working full-time in marketing, Redmond decided to get an MBA to equip herself with a broad knowledge of accounting, finance, supply chain – things she would need to understand. as a business owner.

Learn more about what Rutgers Part-Time MBA Program can help you achieve. Register for an online information session at December 7 at noon. To begin classes in the spring of 2023, the the deadline for applications is December 15.

While he was a student at Rutgers, Redmond placed third in the annual business plan competition. His pitch was for Taskmapper, an app that would plot the most efficient route for shopping, as well as store opening hours. Google didn’t have these features at the time, but soon began developing similar technology, prompting Redmond to abandon the idea. “I will never compete with Google,” she said. “I’m smart enough to know that.”

The competition gave Redmond experience in writing a business plan, with guidance from professors. But it also taught him an important lesson: that someone else will develop your idea if you don’t do it first. “I kept having various business ideas and seeing them come to fruition,” she said.

The idea for Happy Box started when Redmond was a student at University of Maryland. She wanted to send a care package to her sister, Ariel, who had been dumped, but make it fun by including some unusual items, like a voodoo doll from the ex. Redmond found there was no way to customize a care package online. She went to seven stores to buy what she wanted, then headed to the post office, a place she hadn’t visited in five years. “Horrible experience,” Redmond said. “I thought it was crazy that you could literally customize a car’s details online, and not be able to create and send a personalized care package.”

Redmond and her sister have broached the idea of ​​personalized care packages over the years. Then, in 2015, Redmond was working in marketing strategy at an advertising agency when she and her sister decided to launch the concept. Part of the impetus was Ariel Redmondnow 34, said she was tired of seeing her sister’s ideas brought to life without her by other people.

The sisters started with Etsy to test the idea while working full time. In 2017 they launched their own website and in 2018 the business became profitable. In 2020, sales exploded, as e-commerce exploded during the Covid pandemic. The sisters were making boxes until 3 a.m. with their husbands until they finally quit their jobs in the fall of 2020 to work full-time on Happy Box.

The rapid expansion led Happy Box to be ranked 53rd on Inc.’s list of the 5,000 fastest-growing private companies for 2022, Inc. citing three-year revenue growth of over 6,000%.

While Rutgers, Redmond worked closely with dt ogilvie, professor of business strategy and urban entrepreneurship. The two stayed in touch, with ogilvie helping Redmond when she was trying to get supplies from China.

“Hannah was an excellent student, bright, curious, hardworking and disciplined. She had a thirst for learning and had big questions,” said Ogilvie, now a professor at Rochester Institute of Technology. “She really engaged the material and it was clear that she was dedicated to becoming a savvy entrepreneur. Although she was an idea person, she realized that just having an idea was not enough, that success required hard work.”

Redmond’s goal is to continue to grow Happy Box with a greater focus on corporate gifts. She also wants to increase profitability – built into the business model of the women-owned business, there is a commitment to donating a portion of every sale to charity.

Over the summer, Redmond came full circle working with current students on Rutgers Business School’s MBA Team Consulting Project.

“Our Rutgers Team Consulting students knew our business inside and out. They came up with four strategic recommendations, ultimately, and we’ll implement them all,” Redmond said. “We were blown away. They were so smart and having this dedicated team of extremely smart professionals working on the business…was extremely helpful.”



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SOURCE Rutgers Business School-Newark and New Brunswick


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