Sandrine Mercier appointed Marketing, Customers, Digital & Innovation Director of Carmila



Carmila (Paris: CARM), third listed shopping center company in continental Europe, announces the appointment of Sandrine Mercier as Marketing, Customers, Digital & Innovation Director in order to lead its omnichannel marketing strategy.

Sandrine Mercier began her career in 1997 as export manager for Central Europe at Nestlé France, before embarking for seven years in the group’s Out Of Home activity where she was in charge of the strategy of major international accounts. and commercial development in France.

In 2008, she was appointed Marketing Director of Société de Distribution Aéroportuaire (SDA), a company jointly owned by Groupe ADP and Lagardère, which operates more than 150 stores in Paris airports. As a member of the Management Committee, she managed the commercial and marketing strategy of BuY PARIS DUTY FREE and managed the support operations for the major luxury brand franchises.

In July 2021, Sandrine joined Carmila as Marketing, Client, Digital & Innovation Director. Working directly with the Chairman and CEO of Carmila, Sandrine will steer the Group’s omnichannel marketing strategy, focusing mainly on customer and merchant satisfaction as well as on attendance at our centers.

“Sandrine will bring her extensive experience in retail and commercial spaces to strengthen Carmila’s omnichannel marketing strategy and accelerate innovation, while meeting the changing needs of our customers, who are increasingly looking for practical omnichannel purchasing solutions and locally anchored. said Marie Cheval, Chairman and CEO of Carmila.


21 October 2021 (after market close): Financial Information for the third quarter of 2021


Third listed owner of commercial real estate in continental Europe, Carmila was founded by Carrefour and large institutional investors to transform and enhance the shopping centers adjacent to Carrefour hypermarkets in France, Spain and Italy. As of June 30, 2021, its portfolio is valued at 6.13 billion euros and includes 214 shopping centers, all leaders in their catchment area. Driven by the ambition to simplify and improve the daily lives of traders and customers across regions, the local touch is at the heart of everything Carmila does. Carmila’s teams have a deeply rooted retail culture, made up of experts in all aspects of commercial attractiveness: operation, management of shopping centers, rental, local digital marketing, business establishment and CSR.

Carmila is listed on Euronext-Paris Compartment A under the symbol CARM. It benefits from the tax regime for French real estate investment companies (SIICs).

Carmila joined the FTSE EPRA / NAREIT Global Real Estate (EMEA Region) indices on September 18, 2017.

Carmila joined the Euronext CAC Small, CAC Mid & Small and CAC All-tradable indices on September 24, 2018.

On November 18, 2020, Carmila joined the SBF 120 and CAC Mid 60 indices.


Some of the statements contained in this document are not historical facts but rather statements of future expectations, estimates and other forward-looking statements based on the beliefs of management. These statements reflect the opinions and assumptions prevailing on the date of the statements and involve known and unknown risks and uncertainties which could lead to results, performances or future events materially different from those expressed or implied in these statements. Please refer to the last Universal Registration Document filed in French by Carmila with the Financial Markets Authority for more information on these factors, risks and uncertainties. Carmila has no intention and has no obligation to update or review the forward-looking statements mentioned above. Consequently, Carmila declines all responsibility for the consequences resulting from the use of any of the above notices.


Leave A Reply