Social Media Analytics Market in United States: Risk Management and Fraud Detection Segments Expected to Grow at Highest CAGR – ResearchAndMarkets.com

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DUBLIN – (COMMERCIAL THREAD) – The report “United States Social Media Analytics Market, By Component (Software & Services), By Application, By Analytics Type, By Deployment, By Organization Size, By End User, By region, competition, forecast and opportunities, 2026 ”has been added to ResearchAndMarkets.com offer.

The US social media analytics market is expected to grow at a steady rate during the forecast period. The main growth driver of the US social media analytics market is the growing popularity of smartphones and customer engagement in social media. In addition, large companies are focusing more on competitive intelligence, which further contributes to the growth of the market.

Moreover, a remarkable evolution of business intelligence techniques towards advanced analytical techniques is expected to elevate the adoption of social media analytics in the country, thereby boosting the market growth in the years to follow. However, a major obstacle to the growth of the US social media analytics market is the lack of significant technical expertise and high implementation efforts.

The U.S. social media analytics market is segmented on the basis of component, application, analytics type, deployment, organization size, end user, region, and the company.

On the basis of applications, the market is divided into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, etc. Whose risk management and fraud detection segment is expected to grow at the highest CAGR over the next five years, which can be attributed to the ability of analysis tools to extract and analyze the data generated at from a variety of data sources, in turn providing opportunities for the identification and mitigation of deceptive activity.

The major players operating in the US social media analytics market are Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Digimind, Meltwater, SpreadFast, etc.

Years considered for this report:

  • Historical years: 2016-2019

  • Baseline year: 2020

  • Estimated year: 2021

  • Forecast period: 2022-2026

Goal of the study:

  • To analyze and forecast the market size of the United States Social Media Analytics market.

  • Classify and forecast the US Social Media Analytics Market on the basis of Component, Application, Analytics Type, Deployment, Organization Size, End User, Enterprise and regional distribution.

  • Identify the drivers and challenges of the US social media analytics market.

  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the US Social Media Analytics Market.

  • Perform price analysis for the US social media analytics market.

  • Identify and analyze the profile of the major players operating in the US Social Media Analytics market.

Main topics covered:

1. Product overview

2. Research methodology

3. Impact of COVID-19 on the US Social Media Analytics Market

4. Executive summary

5. Voice of the customer

6. United States Social Media Analytics Market Outlook

7. US SME Market Outlook

8. Market Outlook for Large Firms in the United States

9. Market dynamics

10. Market trends and developments

11. Political and regulatory landscape

12. Economic Profile of the United States

13. Competitive landscape (partial list of companies)

14. Strategic recommendations

Companies mentioned

  • Oracle Corp

  • Salesforce, Inc

  • IBM Corp

  • SAS Institute

  • Adobe inc

  • Clarabridge Inc

  • NetBase Solutions, Inc

  • Digimind Inc,

  • AS melt water

  • SpreadFast Inc

For more information on this report, visit https://www.researchandmarkets.com/r/2zfpro

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