Special presentations at Xplor22 – WhatTheyThink


Successfully Engaging with Potential New Customers in a Post-Pandemic Era: The New Realities and How to Deal With Them!

Joanne Gore, veteran marketer, president of Joanne Gore Communications and a pioneer in the field of generational marketing, will apply her 30+ years of experience and reveal best practices in customer communications at this year’s Xplor22 conference. year, to be held September 13-15 in St. Pete Beach, Florida. The strategies and conclusions of his presentations will give you new ideas on how to succeed in a difficult post-pandemic business environment.

TORONTO – Joanne Gore, President of Joanne Gore Communications Inc. (JGC), a full-service marketing agency that helps software, hardware, manufacturing and printing companies drive awareness, engagement and growth, announced his speeches at this year’s Xplor22. This is a rare opportunity to hear from a trusted B2B marketing leader who has helped companies around the world optimize their marketing investments and attract a new generation of customers.

Themes and times of the presentations:
Xplor22 Home and Industry Awards Overview
Tuesday, September 13, 8 a.m. – 9 a.m.

How to deal (create once, publish everywhere) for content
Tuesday, September 13: 11:30 a.m. – 12:15 p.m.
Creating relevant, shareable, and engaging content is not only difficult, but time-consuming. With content deadlines hanging over your head, wouldn’t you like to make this necessary task easier and less stressful? Joanne will co-present with Mike Porter, President of Print/Mail Consultants. Both are masters of repurposing and repurposing content. They understand the value of leveraging content creation efforts and making those materials work for you time and time again. The COPE (Create Once, Publish Everywhere) session also includes tools and techniques to generate higher returns on your content investments – so you can meet business demands for continuous, fresh and compelling content, while still having time for other important tasks.

The ugly truth about generational marketing
Wednesday September 14: 3:30 p.m. – 4:15 p.m.
The PEW Research Center has broken down the five generations that exist today as follows:

The silent generation: 77 to 94 years old
Baby boomers: ages 58 to 76
Generation X: 42 to 57 years old
Generation Y: 26 to 41 years old
Generation Z: 25 and under
“As we prepared for ‘the great influx of millennials of 2020, the pandemic has blinded everyone,’ says Gore. “Fast forward two years, and now Gen Z (aka Zoomers) are entering the mix. business owners and Gen X/Baby Boomer leaders wring their hands, shake their heads and think, “I have no idea how to handle this new generation of workforce. They don’t think not like us. They don’t behave like us. They don’t function like us. What do I need to do to move on?”

This timely session will help demystify the concept of generational marketing because Joanne:

  • Examines and evaluates the concept of generations
  • Clarifies how to distinguish generations from each other
  • Identifies the core components of the Gen Z mindset and reveals the best ways to engage them
  • Speaking from real world experience

JGC employees and associates range from Zoomers to Boomers. Drawing on years of research and personal experience, Joanne Gore Communications is committed to understanding how each generation makes purchasing decisions, what’s important to them, what they expect from companies – and most importantly, real reasons why they buy, what they buy, and how they buy. This is a must-attend session for anyone concerned about the future success of their business.

Xplor22, the customer communications event, will take place September 13-15 at TradeWinds Island Grand Resort in St. Pete Beach, Florida.

For more information on the Xplor22 Conference, please click on this link:

To register for these sessions (limited places), please click on this link:

To arrange a meeting with Joanne personally at Xplor22, please click on this link:


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