Steelhead Integrates New Virtual Environment to Expand Target Reach and Promote Brand Awareness and Education


Las Vegas, Nevada, USA – 07/13/2022 (PR Distribution™) –

Steelhead responds to a shift in the modern buyer’s journey by creating a new virtual learning platform.

Steelhead Productions, a leading provider of event exhibition and marketing services, has unveiled its new virtual learning platform for brand awareness and education. The platform will expand the target reach of the business and educate prospects and customers about Steelhead’s offering. The company will also use the bespoke virtual environment to demonstrate how its clients can integrate virtual strategies into their own business models.

Steelhead’s virtual environment was created in response to recent statistics revealing an emerging trend in the modern sales journey, with 68% of customers preferring an autonomous sales cycle. Data shows that most customers prefer to read online reviews and research the product and company before engaging with a team member. So, Steelhead will adapt to this change by educating prospects and customers about who they are, what they do, and what it’s like to work with them with this new virtual platform.

While the integration of virtual environments is not new for B2C brands, B2B brands have recently started using this technology as a sales and marketing support tool. Sean Combs, CEO of Steelhead notes how this new platform reinforces the company’s position as a leader in event marketing: “Steelhead is excited to be at the forefront of engaging with our B2B audience in a more meaningful way. We create unique content for our prospects that matches their position in the buyer’s journey, and we’re happy to expand the use of this technology to our event marketing community. It will also serve as an auxiliary tool to 3D exhibits and increase engagement efforts.

While virtual environments serve as an additional resource to 3D exhibits, they can also reach new audience segments and increase levels of engagement before, during and after events. As a pioneer in trade show and event marketing, Steelhead recognizes the need to help other B2B brands embrace virtual environments in innovative ways, and they are eager to do so.


About Steelhead Productions

Steelhead Productions designs and produces branded environments for trade shows and other temporary marketing events. Our company and our services are set up to support brand event marketing professionals. Our belief is that we are in the Human-to-Human business rather than the more typical B2B model. Event marketers are constantly looking for innovative strategies to elevate their respective brands using live marketing events. Doing it with consistency promotes their individual success and shines a light not only on the brand, but also on the brilliant marketing minds behind them: our customers.

Media contacts:

Company Name: Steelhead
Full name: Elizabeth Martinez
Phone: 702-405-0190
E-mail address: Send an email

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