Tenerife, a leading destination for the application of experiential marketing in its promotion

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Tenerife is entering a new phase in the promotion of tourist destinations and has become a pioneer, as a smart destination certified by Segittur, in the use of new technologies and digital forms of experiential marketing. Thus, thanks to the Formagame method, which makes it possible to apply the concept of “learning by playing”, you will create a web series recorded on the island in which the travel agents who receive the initiative can participate actively, by by becoming the heroes and deciding your plot.

For Tenerife Tourism Executive, David Perez, “This training model, with its potential for innovation and interactive entertainment, allows us to increase knowledge of the island to a greater number of travel agents around the world. , but also to adapt it subsequently to the stimulus procedure to bring our island closer to any country through the networks In this way, travelers themselves will be able to show their knowledge of the 10 essentials of Tenerife, learn about the destination through games and see the real environments of the island that they will be discovering on their next visit.

Original training

The initiative is an innovative training targeting agents from major foreign markets traveling to the island, such as Spain, UK, Germany, France and Italy. Registrations will begin this week at various locations on the island, from Santa Cruz to La Laguna, passing through Icod de los Vinos or engaging in activities such as whale watching.

Thanks to a specific application (mobile application), the agent will answer various questions which will appear as if he is the real hero of the story. Through their interaction, and as long as they answer correctly, for which they must demonstrate their knowledge of the island, the plot of the web-series will progress. Likewise, the destination will be able to know the destination in real time, thanks to the business intelligence platform, travel agents in its five main markets know the destination.

In this story, produced entirely on the island of Tenerife, travel agents will discover the “10 must-sees on the island” that every destination picker should know through a moving story that, at some point, undergoes an unexpected transformation. that surprises the customer. This is a training procedure that allows you to capture a model of audiovisual entertainment similar to current Netflix platforms or HBO series.

Big data and business intelligence

The Director of Tourism Marketing and Communication of Tenerife, Javier Perez, notes that “knowing the level of participation of travel agents is essential in the promotion plans of the island of Tenerife, thanks to the application of big data and business information developed by Formagame in our activity, that we obtain greater profit and will allow us to offer new products and services, as well as to improve existing products and services on the way to excellence in the sector tourism at the international level.

For Formagame Marketing Director, Ivan Muñoz, “Formagame is particularly active in helping tourist destinations to promote themselves and learn beyond our borders. Thanks to experiential marketing and a high technological load, European travel agents and operators can experience the beauty of Tenerife in a personal way and live in a history that does not repeat itself. and turn the training into an unforgettable experience.

Muñoz adds that since 2019, when they started working with Turismo de Tenerife, “This initiative has been greeted with great enthusiasm due to its reach and passion, putting the travel agent at the center and by incorporating the element “you are the protagonist” “. Our clients learn through their emotions, from a story that surrounds them and they interact with it in real time.

Photos Borrowed: Elizabeth Smith on Unsplash


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