The Lung Association turns the nation turquoise to raise lung cancer awareness, launches campaign to promote lifesaving screening


LUNG FORCE Annual Turquoise Takeover Celebration (May 8-14) unites America to raise awareness of lung cancer critics. Each year, the organization turns the nation into turquoise, the iconic color of LUNG FORCE, by lighting up buildings and monuments across the United States, encouraging the public to wear turquoise and posting a selfie on social media. , and telling the stories of those affected by the lung. cancer to raise awareness of the disease and save more lives. This year, The Lung Association is also turning social media platforms turquoise with custom squares to promote lung cancer awareness and action. Learn more about this campaign and join the effort at

“Although lung cancer remains the leading cause of cancer death in women and men, there is hope. The five-year survival rate has increased by 33% over the past ten years. This is partly thanks to advances in research. and new treatments for the disease. Lung cancer screening is also a vital tool in our efforts to end lung cancer,” said the president and CEO of the American Lung Association. Harold Wimmer. “That’s why, for this year’s Turquoise Takeover celebration, we’re focusing our efforts on educating Americans about this lifesaving screening through our powerful new public service announcement, A story of hope.”

Lung cancer screening is the key to early diagnosis, and early diagnosis saves lives. Unfortunately, less than 6% of those at high risk have been screened. In collaboration with the Ad Council, The Lung Association has released a new creation titled A story of hope as part of their groundbreaking “Saved By The Scan” campaign. Created pro bono by advertising agency Hill Holliday, this new work educates smokers and smokers about the low-dose scanner that can detect lung cancer at an early stage, when the disease is more curable. The campaign invites viewers to to see if they are eligible for testing. See the PSA here.

“Lung cancer can be overwhelming to think about. However, there is hope for those at high risk to get screened every year to catch the disease early,” said michelle hillman, Head of Campaign Development for the Ad Council. “If caught early, a diagnosis of lung cancer means getting the medical help you need early on. We are proud to partner with Hill Holliday and the American Lung Association to bring this work to life. to inspire those at high risk to take lung cancer quiz on screening eligibility or talk to their doctors about getting screened.”

Polls show the Saved by Scanning campaign is making a difference. Before the campaign launched in 2017, only 26% of people eligible for lung cancer screening had spoken to their doctor about the scan, and 18% of those people had been tested. At the start of this year, 33% of eligible people had spoken to their doctor and 27% of them had been scanned. In addition, more than 750,000 Americans took the “Saved By The Scan” screening eligibility quiz to find out if they might be at high risk for the disease.

“We are incredibly proud of our longstanding partnership with the American Lung Association and the Ad Council on the ‘Saved By The Scan’ campaign,” said Karen Kaplan, President and CEO, Hill Holliday. “This work has literally saved lives, and I can’t imagine a better use of Hill Holliday’s creative and strategic expertise.”

During Turquoise Takeover, Americans can join a local or virtual LUNG STRENGTH walking to show support for people with lung cancer. Find more ways to get involved with Turquoise Takeover at

For media interested in scheduling an interview with a lung cancer specialist, contact Jill Dale at 312-940-7001 or [email protected].

About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through education, awareness and research. The work of the American Lung Association is focused on four strategic imperatives: defeating lung cancer; champion clean air for all; improve the quality of life of people with lung disease and their families; and creating a tobacco-free future. For more information about the American Lung Association, which has a 4-star rating from Charity Navigator and is a Gold-Level GuideStar member, or to support the work it does, call 1-800-LUNGUSA (1 -800-586-4872) or visit:

The American Lung Association’s LUNG FORCE initiative unites women, men and caregivers across the country to fight lung cancer, the number one killer of cancer. Increased lung cancer awareness, more education about life-saving screening, and more research funding are essential to fuel life-saving breakthroughs. Through education, advocacy and research, LUNG FORCE strives to bring hope to all those affected by the disease and to save more lives. Learn more about

About Hill Holiday
Hill Holliday is proud to be one of the nation’s top creative marketing agencies, with over 600 employees across our network. Since 1968, Hill Holliday has built its business by winning the daily battle for customer share in the loudest and most competitive categories. Combining communications planning, media and technology with superior creativity, the agency delivers game-changing ideas to industry leaders such as BMW Motorrad, Frontier Communications, Valvoline, Johnson & Johnson, Novartis, Regeneron and Intra-Cellular Therapies. To learn more about the people, work and culture of Hill Holliday, visit

American Lung Association • 55 W. Wacker Drive, Suite 1150 • Chicago, IL 60601

1331 Pennsylvania Avenue NW, Ste. 1425 North • washington d.c. 20004
1-800-LUNGUSA (1-800-586-4872)

SOURCE American Lung Association


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