Tourism and Antiquities Minister Ahmed Issa said the ministry is developing a long-term national strategy for Egyptian tourism which will be launched in the first quarter (Q1) of 2023 to provide a different tourism product and experience to tourists.
He pointed out that the tourism industry is one of the main pillars of the national economy and has a direct impact on improving GDP growth rates, and also helps to provide job opportunities. directly and indirectly, pointing out that the state aims to increase the number of inbound tourists to Egyptian destinations by 25-30% per year, thereby increasing the revenue generated from it.
Furthermore, Issa noted that this strategy is a continuation of what was previously worked on from 2021, adding that it is being completed in coordination with the Egyptian Federation of Chambers of Tourism.
His remarks came during his speech at a celebration organized by the Ministry of Tourism and Antiquities to mark World Tourism Day, which falls on September 27 and this year coincides with the 200th anniversary of the decipherment of the Egyptian script. ancient and the establishment of Egyptology as an academic field.
The minister thanked his predecessor, Khaled El-Anany, for his efforts during his tenure at the ministry, during which he oversaw several achievements in the field of tourism and antiquities.
Issa also spoke about choosing the concept of “Vibrant Egypt – Egypt Alive” as the center of work in all marketing and promotion plans and campaigns in the coming period.
He then reviewed the axes of this strategy, which will be worked in coordination with the Ministry of Civil Aviation to double and increase the capacity of airports and planes and improve the tourist experience of tourists in Egypt, as well as the quality of the services provided to them. .