India’s still highly competitive labor market has become a battleground after the pandemic. How do you make sure they stand out in a scenario like this? By relying on a partner who knows what it takes to succeed.
Noida-based Jobsgaar, launched in 2020, claims to be that partner.
“Jobsgaar is a career technology company that is disrupting decade-old marketplaces or search and browse models for recruiters and job seekers. With its omnichannel approach and proprietary technology, Jobsgaar helps employers find well-matched, verified talent in Tier II and Tier III cities in less than two minutes.. The brand enables access to various digital inclusions for recruiters and job seekers through its innovative technology solutions which include the world’s first chatbot on WhatsApp. Jobsgaar is also the first Indian startup to have an Indo-Israeli founding team,” explains Co-founders Atul Pratap Singh and Moshe Jacob in a conversation with Your story.
The journey so far
Atul is a marketing professional with a Masters in Business Administration and over a decade of experience building and managing global and Indian brands through marketing, distribution and communication strategies.
His friend Moshe, from Tel Aviv, Israel, is a Technion University science graduate and serial entrepreneur. He is also a former IDF captain with over 28 years of technological innovation and entrepreneurial experience.
The friends knew that in both of their countries, MSME clients faced huge challenges when looking to hire talent. That’s why the duo decided to dig deeper into the problem and find a solution.
“Jobsgaar is the confluence of two words, Jobs and Rojgaar. The name came up while I was discussing this issue with my wife Kanika, who is a marketing professional. We then came up with this name to attract an audience,” says Atul.
Moshe adds, “Driven by innovation and insight, we are the ‘first and fastest’ career tech company for jobs in India. We envision connecting over 100 million job seekers with WalkToWork job opportunities in their home country. Keeping innovation at the heart of our concerns, in less than two years, we have filed two patents and five trademarks.
The team prides itself on creating solutions that work for all genders. For women, who make up only 10% of the user base, building a career can be difficult due to social responsibilities. Often, women leave successful careers because they cannot find local employment or are asked to relocate.
The main problem of “finding” a job in their home region is what Jobsgaar solves with its मेरा शहर, मेरा रोजगार program. He paid particular attention to streamlining processes for women so they could also seek part-time job opportunities.
How it works
The co-founders point out that Jobsgaar is a one-stop solution with multiple products. One can sign up via WhatsApp, the web platform or an Android app.
The founders’ deep understanding of the domain also resulted in a signup success rate of over 43%, a significant improvement over the top 10 websites in the world, which have a signup success rate of just 11.45 %.
“Unlike other players, Jobsgaar is not a social networking platform or a marketplace for CVs and jobs. The startup is driven by technological innovation, and its exclusive matchmaking ensures that applicants job seekers don’t waste time searching for jobs or applying to irrelevant job opportunities.
“At the same time, the system ensures that employers/recruiters are not overloaded with irrelevant candidate profiles and are able to hire quickly. With speed, accuracy and confidence as the focal points, technology ensures that the workforce can find a #WalktoWork opportunity,” says Atul.
Its primary audience is between the ages of 18 and 45, regardless of gender, and can be skilled, semi-skilled, or have no skills. Salary expectations range from Rs 5,000 to 40,000 per month.
“We are currently focusing on 15 districts in Uttar Pradesh. We will soon be expanding to other Hindi speaking states. We are building a “Bharat-First” solution with global standards. We also plan to expand this solution outside of India in the coming years,” says Moshe.
Currently, Jobsgaar is preparing to roll out another unique solution – an employer dashboard that is currently in beta mode. This product is created for bulk and industry-level recruiters to hire candidates quickly. Additionally, it is also working on high-tech tools that enable job seekers to make wise and informed career decisions.
The Jobsgaar team prides itself on creating solutions that work for all genders.
Challenges and Growth
Atul believes Jobsgaar’s target market of Tier II and III cities has very few players with a unique selling proposition. Until now, technology has played a limited role in creating digital databases for employers and the workforce.
He shares that surprisingly, at a time when technology (including AI/ML) has become the most important driver of innovation for decades, the recruiting space is still struggling to convert huge quantities of data into valuable insights and uncover insights and patterns undetectable by humans. operators and intelligent computers alone.
“Jobsgaar understands the meaning of the word ‘technology’ in its truest definition as ‘simple human tasks’. So, their biggest challenge was to differentiate themselves and disrupt the market with a unique solution.
“With the evolution and adoption of technology in India, Jobsgaar has created easy-to-use omnichannel solutions with a high-tech product. The solution connects employers and employees in the shortest possible time, with a distribution fairness of opportunity,” he says.
Having started with an approximate investment of Rs 20-25 lakh, Jobsgaar claims to have experienced phenomenal growth. The startup claims to onboard a job seeker every two minutes in 15 districts of Uttar Pradesh.
Thanks to its WhatsApp chatbot, the platform recorded more than 70,000 conversations with more than 75% chatbot automation rate. After launching its Android app, Jobsgaar recorded over 12,000 app downloads and 5,400 jobs in one city in just 15 days.
The platform offers over 17,000 jobs with over 1,82,000 job seekers from a handful of districts in Uttar Pradesh. With its publicly launched Android app, the brand estimates onboarding more than one million job seekers over the next two months.
Besides big players like Naukri and Monster, Jobsgaar competes with startups like Apna, Hirect, LokalPe, Pragati Jobs and others.
Jobsgaar is backed by a few major funds and renowned angel investors including SucSeed Indovation, Blume, Karekeba Ventures and Blacksoil.
Angels include Rohit Chanana, Ex-Hero Corporate; Poonam Kaul, ex-head of marketing, Apple; Jasminder Singh Gulati, co-founder of Now Floats, acquired by Jio; Dipak Gupta, Co-General Manager, Kotak Bank; Shanti Ekambaram, Group President, Kotak Bank; Jaimin Bhatt, Chief Financial Officer, Kotak Bank; and Priyaranjan Jha, Head of Global Operations, PepsiCo.
Moshe ends the conversation by emphasizing, “Although the Jobsgaar solution runs on complex proprietary technology, the front-end remains very simple, which results in a high registration success rate. In addition, the brand has chosen a diverse market like Uttar Pradesh for pilot racing.Despite apprehensions about the availability of jobs in Tier II and III cities in that state, the startup recently listed over 5,400 jobs in a single district in less than 15 days !