TikTok adds more regional trending insights to its ‘TikTok Insights’ data tool


This could be useful in planning your vacation – today TikTok announced that it has added a bunch of extra data to its The “TikTok insights” tool, which provides a range of snapshots and notes on key market trends, which you can filter down to specific insights for your campaigns.

As you can see in this example, TikTok Insights provides data notes, which you can download as cards to use in presentations or just for your own planning.

TikTok Information

You can narrow down the data in a number of ways, with TikTok providing a bunch of filtering options to narrow down specific usage trends.

TikTok Information

So, for example, if you want to know the top usage trends among US TikTok users at Christmas:

TikTok Information

This could be a useful resource for defining an optimal TikTok marketing approach, and now TikTok says there’s a lot more regional information included, so you have more ways to find trending notes and pointers specific to the market for your planning.

It’s not perfect, in that you can’t customize the data as much as you want. But as part of TikTok’s broader Creative Center platform, it’s another way to find key usage trends and behaviors, which could help guide your TikTok marketing process.

And with more information about your market, it’s probably worth taking a look.

You can check out TikTok Insights here.


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